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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising.

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17 Best Sales Tracking Software

Hubspot Sales

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Who are your leads?

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9 Great Examples of B2B Brand Storytelling

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic.

Examples 237
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. What makes this a great brand story?

Examples 130
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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages. She was also named the world’s most influential architect of 2019.

Examples 130
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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tools Large companies need multifaceted email marketing software. Digital Advertising One final B2B lead generation strategy, which is also related to content marketing and should be used in combination with SEO for maximum effect is digital advertising.