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How to Set Up a Microsoft Ads (Formerly Bings Ads) Campaign

SocialSellinator

Search engine advertising is one of the most effective ways to reach potential customers who are actively looking for what you have to offer. And when it comes to search engine advertising, Microsoft Ads (formerly known as Bing Ads) is a great option.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Advertising Week New York. Besides, the choice of venue couldn’t be better.

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Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Let the big boys advertise all they want. It makes you an order taker. Just the opposite!

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising. RollWorks’ functionality supports various marketing initiatives, including display and social advertising, and triggered emails to create a cohesive revenue-generating strategy. With a dataset of 4.2

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What’s the Scoop? June 10, 2022

Zoominfo

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. Gassing you up? Ford has reached a $19.2

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9 Great Examples of B2B Brand Storytelling

Zoominfo

One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Stories platform highlights employees from every department within their company, from researchers to artists to video game developers.

Examples 237
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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform.

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