Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? Keep reading to learn more.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

SalesFuel

FEBRUARY 28, 2025

After a big year of media spending, marketers will be making some changes in 2025. They will pull back on traditional media. They will also invest more heavily in CTV advertising, especially at the local level. Offline Media Outcomes Offline spending grew in every media category except print (newspaper and magazine).

Advertising 59

Advertising Advertising Direct Mail Media 59

Zoominfo

AUGUST 27, 2024

The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

SalesFuel

FEBRUARY 14, 2025

Consumer goods manufacturers that sell to your local accounts are ramping up their retail media strategy. This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. Retail media now includes a range of media formats aimed at convincing consumers to buy the promoted brand.

Advertising 59

Advertising Advertising Vendor Retail 59

SalesFuel

MARCH 12, 2025

This expansion is a significant step for them, especially since they have never done any advertising before. They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in.

Advertising 59

Advertising Advertising Campaigns Retail 59

SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 As media sellers and agencies set their goals for the coming year, they need to know which verticals and media formats are on a growth path. billion in spending.

Advertising 59

Advertising Advertising Opportunity B2C 59

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. Also, make sure to include a contact page and a form, along with links to your social media profiles so that your audience can engage with you. Content marketing generates more than 3x the leads as advertising and costs 62% less. Never fear.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

SalesFuel

JANUARY 31, 2025

As you pitch your accounts, do you know what they want from their media investment? Specifically, you need to address the following issues: How much will media spending increase this year? What do accounts want to achieve through their media buying? How will accounts incorporate AI into their media buying process?

Media 59

Media Marketing Advertising Advertising 59

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Influencer marketing: 6% Retail media networks: 5.7% Influencer marketing: 6% Retail media networks: 5.7%

Paid Content 96

Paid Content Advertising Advertising Media 96

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. It’s not advertising.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SalesFuel

FEBRUARY 3, 2025

Consumers are spending more of their media time with FAST programming. When it comes to TV media buying, should your clients focus on FAST? Here are the questions your clients need answers to when it comes to TV advertising. Here are the questions your clients need answers to when it comes to TV advertising. of that time.

Media 59

Media Consumer Advertising Advertising 59

No More Cold Calling

MAY 25, 2017

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? You’re hosting a dinner party at your home. What’s Changed Since the 1950s?

Account 288

Account Social Media Social Selling Twitter 288

Sales and Marketing Management

FEBRUARY 8, 2021

Countless articles have been published on how businesses ought to leverage social media. It’s Time to See What Social Media Offers. It’s Time to See What Social Media Offers. The crux of the social media problem is that we’re still seeing it through an old, centralized corporate advertising lens. as a bullhorn.

Social Media 156

Social Media Media Strategy Face-to-face 156

SalesFuel

FEBRUARY 24, 2025

Are you looking for guidance on what to expect this year in the media sales industry? The top three challenges you may face this year include: Expectation Management Technology-Based Changes Omnichannel Campaigns and Measurement Expectation Management As a media seller youre dealing with expectations on many levels.

Face-to-face 59

Face-to-face Media Industry Hiring 59

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. to go viral?

B2B 285

B2B Top of Funnel Social Media Advertising 285

SalesFuel

SEPTEMBER 30, 2024

Do you know how to create a B2B advertisement that will drive the ROI that your client is looking for? Creating an Effective B2B Advertisement Prioritize Digital Display and Video Ads According to a study by MAGNA Media Trials , there are two types of B2B advertisements that work consistently. Or maybe even exceed it?

Advertising 104

Advertising Advertising B2B Decision Maker 104

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Simply put, keeping the advertising lights on year-round drives growth, keeps your business top of mind, and increases brand exposure, which turns potential customers into profit.” They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. That makes sense.

Trends 333

Trends Marketing Lead Rank Conference 333

Sales and Marketing Management

MAY 28, 2020

By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Increase In Digital Advertisement Spending. Demand generation enables you to make smart marketing decisions for your company. Utilize Intent Data.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SalesFuel

SEPTEMBER 4, 2024

The value of digital video can’t be beat, according to 50% of advertisers. Here are four digital video advertising tips to make the most effective ads possible. Creating the Best Digital Video Advertising Take Advantage of Trends According to TikTok , there’s a set of “universal truths” to mastering digital video advertising.

Advertising 105

Advertising Advertising Ideal Customer Profile Video 105

Sales and Marketing Management

JANUARY 25, 2022

Marketing agencies must seize every opportunity to scale advertising performance and maximize their value to clients in 2022 and beyond. The post How the Media Landscape Is Changing as the New Normal Approaches appeared first on Sales & Marketing Management. These three truths are important to keep in mind.

Media 136

Media Scale Advertising Advertising 136

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. More than ever before, the new reality of sales must rely on marketing to a higher extent. Establishing a Sales Enablement Process.

Education 330

Education Buyer Buyer Persona Social Media 330

SalesFuel

FEBRUARY 26, 2025

Haley Johnson, an account executive at Fox21, has only been selling media for a little over a year, and in that time she has closed around $300,000 in sales with the help of AdMall. For her latest sale, she leaned heavily on AdMalls AudienceSCAN data when she approached a local construction company.

Closing 59

Closing Hiring Advertising Advertising 59

SalesFuel

MARCH 31, 2025

Are your accounts curious about advertising on podcasts? How Big is the Podcast Advertising Market? podcast advertising amounted to $2.57 Analysts recommend that 5% of a marketers digital advertising spend should go to podcasts. In the fourth quarter of any year, media companies know demand for their ad space rises.

Advertising 59

Advertising Advertising Sports Consumer 59

SalesFuel

OCTOBER 9, 2024

Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March.

Advertising 102

Advertising Advertising Report Closing 102

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Listen here.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

DiscoverOrg Sales

AUGUST 7, 2018

But they’re not asking for help from your sales team. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Intent Data 313

Intent Data Intent Data Lead Rank 313

SalesFuel

JANUARY 29, 2025

Bradley Prier, of OnMedia , had only been selling media for five months when he approached a local agricultural manufacturer, looking for a way to help them with their advertising. "[The They prefer their advertising to be hyper-focused, but have been trying to do that with mostly traditional media." They were sold.

Hiring 59

Hiring Advertising Advertising Closing 59

SalesFuel

JULY 15, 2024

Is your client taking advantage of all the emerging media channels in the digital space? Are Your Clients Optimizing Their Emerging Media Campaigns? Emerging Media Types According to a study by IAS , emerging media channels are skyrocketing in popularity. This doesn’t just mean poor quality visuals.

Campaigns 105

Campaigns Ideal Customer Profile Media Retail 105

SalesFuel

MARCH 17, 2025

As you sell media space to your SMB accounts, do you have a solid understanding of their business issues? They might understand the need to advertise. But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. If they do advertise, they arent sure of how to measure performance.

Direct Mail 59

Direct Mail Lead Rank Lead Scoring Leads 59

No More Cold Calling

JULY 13, 2021

There are two parts to the sales process: Part One: Getting meetings with decision makers. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. Attempting to reach decision makers you don’t know on social media is just as pointless.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

SalesFuel

MARCH 11, 2024

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

Advertising 98

Advertising Advertising Research Social Media 98

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example.

Data 240

Data B2B Ideal Customer Profile Strategy 240