Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo optimizes on-site conversions with visitor tracking, enriched forms and chat experiences, while its demand-side platform supports targeted advertising to in-market accounts. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SocialSellinator

JANUARY 15, 2024

Discover the best digital advertising strategies for 2023 with our in-depth guide. Stay ahead with SocialSellinator's insights on maximizing ROAS.

Advertising 104

Advertising Advertising Maximizer Strategy 104

Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Salesmate

SEPTEMBER 8, 2021

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing? Advertising.

Paid Content 110

Paid Content Advertising Advertising Marketing 110

Nutshell

NOVEMBER 26, 2024

This way, up front costs and risk of losing money are less compared to traditional advertisements. With these capabilities, you can keep close tabs on how your affiliate promotions are performing in real-time so that as situations arise, you can quickly change the strategy to maximize impact.

Commission 117

Commission How To Promotion Campaigns 117

SocialSellinator

DECEMBER 29, 2023

Learn the ins and outs of social media advertising cost per month across all platforms and how to maximize ROI with our comprehensive guide.

Social Media 96

Social Media Advertising Advertising Media 96

SocialSellinator

APRIL 12, 2024

Unlock the secrets of Google Advertising Management with our comprehensive guide. From strategies to pricing, discover how to maximize your ROI today!

Advertising 97

Advertising Advertising Google ROI 97

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Sales Talk: The Impact of Hyper-personalization on Digital Advertising 1.

Advertising 98

Advertising Advertising Examples ROI 98

SBI Growth

FEBRUARY 5, 2014

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. Maximize the levers of the compensation plan to deliver the desired earnings. is over $800B per year. Too many companies treat sales compensation as a once-a-year review.

Compensation 288

Compensation Territories Hiring Commission 288

SocialSellinator

SEPTEMBER 2, 2021

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

SocialSellinator

FEBRUARY 14, 2024

Discover the average cost for social media advertising across platforms with our guide. Learn to budget effectively and maximize your ROI in social media marketing.

Social Media 98

Social Media Advertising Advertising Media 98

SocialSellinator

JUNE 8, 2024

Discover proven strategies to maximize ROI on ads, avoid common pitfalls, and boost your advertising success with expert tips on ROI ads.

ROI 97

ROI Maximizer Advertising Advertising 97

Pipeliner

JULY 5, 2024

How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. Fear not, though—there are strategies and tools available to help you maximize your online advertising budget, ensuring you get the most bang for your buck.

Advertising 52

Advertising Advertising Maximizer Cost Per Click 52

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Small Business 90

Small Business Small Business Advertising Advertising 90

Pipeliner

MARCH 24, 2025

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. Matthew highlights the impact of recent economic challenges, including inflation and rising advertising costs, making it more difficult for brands to capture consumer attention.

Video 96

Video Scale Lead Scoring Lead Rank 96

Cincom Smart Selling

FEBRUARY 14, 2025

Maximizing CPQs potential requires more than technology. This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Ensure resellers and distributors adhere to Minimum Advertised Price (MAP) policies through automated CPQ controls.

ROI 48

ROI Maximizer Lead Rank Discount 48

SocialSellinator

APRIL 11, 2025

Learn how to maximize ROI with LinkedIn pay per click ads. Discover setup tips, campaign strategies, and optimization techniques for B2B lead generation success.

LinkedIn 89

LinkedIn Advertising Advertising ROI 89

Salesmate

SEPTEMBER 8, 2021

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing? Advertising.

Paid Content 86

Paid Content Advertising Advertising Marketing 86

Sales and Marketing Management

SEPTEMBER 14, 2018

Although drug dealers generally don’t spend a lot of money on marketing and advertising, they are still able to run a very profitable business. They are extremely proficient at guerilla marketing, an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Small Business 260

Small Business Small Business Marketing Social Media 260

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Cincom Smart Selling

MARCH 6, 2025

Regulatory & Contractual Compliance: Certain industries require adherence to MAP (Minimum Advertised Pricing) or other pricing guidelines that vary across channels. Additionally, automated workflows reduce the risk of pricing miscalculations, keeping margins intact while maximizing revenue potential.

Margin 48

Margin Channels Maximizer Lead Rank 48

Zoominfo

JANUARY 12, 2024

Smartsheet also achieved a 3X increase in the average audience match rate using ZoomInfo Marketing for advertising campaigns, in a context where audience volume is incredibly important to achieve results. Improvements on the marketing side carried over to the sales team.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

SocialSellinator

DECEMBER 21, 2023

Introduction In the dynamic realm of online advertising, businesses are persistently on the lookout for impactful strategies to enhance reach and engagement. A pivotal solution in this digital landscape is Facebook Advertising Management Services, proving to be a transformative force in the marketing arena.

Advertising 59

Advertising Advertising Facebook Maximizer 59

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

SocialSellinator

NOVEMBER 5, 2024

Unlock brand visibility and engagement with digital advertising display solutions. Discover top providers and choose the right solution today!

Advertising 52

Advertising Advertising Maximizer 52

Sales and Marketing Management

JANUARY 25, 2022

Marketing agencies must seize every opportunity to scale advertising performance and maximize their value to clients in 2022 and beyond. These three truths are important to keep in mind. The post How the Media Landscape Is Changing as the New Normal Approaches appeared first on Sales & Marketing Management.

Media 136

Media Scale Advertising Advertising 136

SocialSellinator

OCTOBER 4, 2024

Unlock high ROI with LinkedIn paid advertising. Learn setup, costs, and optimization strategies in this comprehensive guide.

Advertising 52

Advertising Advertising ROI LinkedIn 52

Nutshell

JUNE 21, 2024

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

Zoominfo

OCTOBER 18, 2018

So, we’ve created a helpful guide for event planners to help you leverage AI and maximize the success of your next event. Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. If you’re not familiar with AI, it can be difficult to know where to begin.

Lead Rank 196

Lead Rank Lead Scoring How To Face-to-face 196

Pointclear

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

SocialSellinator

OCTOBER 16, 2023

Maximize your reach and boost your business with expert insights. Learn how to market on Facebook with this comprehensive guide. Discover the steps to create a Facebook Business Page, master the art of engaging content, craft a successful marketing strategy, and leverage powerful tools.

Facebook 97

Facebook Advertising Advertising Marketing 97

Zoominfo

FEBRUARY 2, 2021

It’s a good idea to start layering your marketing and sales strategies with cross-selling techniques and using customer data to maximize cross-sales. Targeted Advertising. Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

JANUARY 22, 2021

Let’s take a look at some key benefits of identifying your target market: Maximize Marketing ROI: When you know exactly who you’re targeting, you can deploy resources more effectively and reduce the amount of time spent targeting those who are least likely to make a purchase. Do I understand what drives my target to make buying decisions?

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Smooth Sale

DECEMBER 1, 2023

Target Car Shoppers with Paid Advertising Paid advertising is something to research carefully and in-depth. Targeting your car shoppers is essential for effective selling, and you can do that well with paid advertising. Use platforms like Google and social media channels to maximize your advertising efforts.

Automotive 117

Automotive Paid Content Customer Advertising 117