SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

SalesFuel

MARCH 12, 2025

This expansion is a significant step for them, especially since they have never done any advertising before. They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in.

Advertising 59

Advertising Advertising Campaigns Retail 59

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

No More Cold Calling

APRIL 26, 2012

In keeping with my theme of “Get Personal,” I’m sharing with you a blog by email marketing and copywriting guru, Ivan Levison. In advertising jargon, “manufacturer’s copy” refers to the kind of self-referential copy that clients write for themselves. My name is Bill Smith and I’m hoping to reach your online marketing representative.

ACT 275

ACT Advertising Advertising Direct Mail 275

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. It’s not advertising.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Anastasia: Very cool.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Pointclear

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

MARCH 23, 2018

Business leaders need to be able to meet a marketer or PR pro and say the same thing. The commission model for marketers. As a former CMO and CCO in large technology companies, I’ve worked closely with a lot of marketing teams and agencies. Those same marketers received sizable discretionary bonuses as a result.

Commission 180

Commission Marketing Compensation Margin 180

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 223

Social Media Media B2B Decision Maker 223

The Pipeline

SEPTEMBER 18, 2018

Don’t take my word, here are some eye-opening insights from TrustRadius’ 2017 The B2B Buying Disconnect: Vendors focus on providing material that buyers don’t find very useful or trustworthy. Vendors overemphasize selection criteria that aren’t important to buyers. Silence Sucks. Tangible and measurable value.

Vendor 255

Vendor Discount Insurance Insurance 255

Zoominfo

JANUARY 24, 2019

The answer to each of these questions and the key to content marketing success is something called content mapping. If you don’t understand the prospect’s path to becoming a customer, your marketing will always be subpar. Content: The content that resonates with someone at this stage is typically vendor-neutral.

Top of Funnel 159

Top of Funnel Marketing Social Media Consumer 159

Increase Sales

FEBRUARY 17, 2014

With the impact of new messaging channels such as the Internet through social media sites along with Mobile, messaging has evolved more into marketing conversations than the more traditional “advertising.” A survey released by Conversant suggested the following: Personalized one on one marketing (73%) is the future.

Conversion 110

Conversion Marketing Infusion Vendor 110

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. For marketers, that’s essentially six days too late.” But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. 66% of B2B buyers with fewer than 100 employees will consider other vendors, not just the lead vendor in the field. • Lee Smith, CEO of SalesFuel.

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Increase Sales

SEPTEMBER 8, 2014

Mention the M word (marketing) to salespeople and immediately see negative body language to verbal denial to even actual fear. Last week when I questioned a vendor about his product being more about marketing than actually selling, he said “No, it provides the opportunity to gather sales leads.” I’m in sales.”

Sales Qualified Lead 171

Sales Qualified Lead Advertising Advertising Social Media 171

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle. What is Intent data?

Intent Data 313

Intent Data Intent Data Lead Rank 313

Increase Sales

APRIL 11, 2012

It isn’t that the ploys are believable on their own, but that they are marketed as a fix to a problem you didn’t have until they said you had the problem. The next on our computer world list for deceptive marketing are the as seen on TV “computer speeder uppers we make outrageous guarantees so you can believe us” companies.

Licensing 188

Licensing Marketing Microsoft Face-to-face 188

Sales and Marketing Management

JANUARY 18, 2018

Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers. A consistent visual identity will help gain an instant recognition of your brand, which will also potentially lower your costs on advertising and marketing in the long-term.

How To 253

How To Hiring Social Media Pivotal 253

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck? Learn more about influencer marketing best practices here: B2B Influencer Marketing.

Trade Show 173

Trade Show ROI Marketing Promotion 173

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising. The CPRA also: Limits data retention.

Data 100

Data Marketing Government Advertising 100

SalesFuel

DECEMBER 16, 2024

In her article, she explains that sellers can specifically use blogs to: build your brand drive organic traffic establish authority and trust Blogging outperforms email marketing, social media, and paid advertising when it comes to cost and ROI, she adds. Buyers want to work with vendors that they like and respect.

Paid Content 52

Paid Content Top of Funnel Hiring Case Study 52

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. A B2B marketing funnel is unique because it often involves multiple people from a single business moving through each stage of the funnel in a haphazard fashion.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Make sure your vendor understands your business and your goals. Make a list of your requirements and communicate these to each vendor.

B2B 154

B2B Data Vendor Discount 154

Sales and Marketing Management

JUNE 30, 2017

I thought of this commercial when I was researching a story for this issue and wanted to reach a New York company that provides marketing services to businesses nationwide. If you want to get in touch with us, please email,” states a note above three different target audiences: General, Advertisers (they produce podcasts) and Press.

Airlines 136

Airlines Face-to-face Advertising Advertising 136

Sales and Marketing Management

SEPTEMBER 24, 2017

Transparent marketplaces and online content have also given them a better understanding of different vendors and have enabled them to make more informed purchasing decisions. If anything, relationships are all the more vital in an increasingly crowded market. Forge partnerships between sales and marketing.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. PERSONALIZED EMAIL.

Trade Show 227

Trade Show Marketing Qualified Lead Leads Lead Generation 227

Zoominfo

JANUARY 20, 2018

The answer to each of these questions, and the key to content marketing success, is something called content mapping. If you don’t understand the prospect’s path to becoming a customer, your marketing will always be subpar. Content: The content that resonates with someone at this stage is typically vendor-neutral.

Top of Funnel 100

Top of Funnel Marketing Social Media Ideal Customer Profile 100

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Sean Parnell is the founder and president of B2B marketing consultancy and agency Innovaxis Marketing. Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156