Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Accessible to all devices.

Video 59

Video Tools Advertising Advertising 59

Salesmate

SEPTEMBER 8, 2021

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Is advertising the same as marketing?

Paid Content 110

Paid Content Advertising Advertising Marketing 110

SocialSellinator

OCTOBER 16, 2023

Introduction Digital marketing has transformed the way businesses advertise their products and services, and leading this change are Google Advertising Services, provided by the tech powerhouse Google. For enterprises entering the realm of e-commerce, this marks a pivotal shift.

Advertising 98

Advertising Advertising Google Pivotal 98

Act!

NOVEMBER 5, 2024

That’s where social media marketing and management tools come in. The right tools will help you stay organized, save time, and focus on growing your business. In this article, we’ll discuss four essential social media marketing tools that will help you generate awareness, attract leads, and boost sales for your small business.

Social Media 52

Social Media Small Business Small Business Media 52

SalesFuel

OCTOBER 16, 2024

Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The

Health Care 59

Health Care Advertising Advertising Campaigns 59

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 185

Advertising Advertising B2B Scale 185

Pipeliner

JULY 5, 2024

How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. With so many businesses vying for online attention, the ability to effectively manage your advertising budget can make all the difference in achieving your goals.

Advertising 52

Advertising Advertising Maximizer Cost Per Click 52

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Salesmate

SEPTEMBER 8, 2021

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Is advertising the same as marketing?

Paid Content 86

Paid Content Advertising Advertising Marketing 86

BuzzBoard

AUGUST 27, 2024

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. Therefore, a local PPC strategy is a formidable asset for a digital marketer seeking to attract local clientele.

Advertising 52

Advertising Advertising Cost Per Click Company 52

Nutshell

JUNE 21, 2024

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

Pipeliner

MAY 2, 2024

One effective way to achieve these goals is digital marketing. This number presents the vast audience you could connect with through online marketing channels. This post explores the benefits of digital marketing and some suggestions for new businesses. SEO tools Visibility is essential to stand out in a competitive marketplace.

Tools 52

Tools Marketing Social Media Scale 52

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones.

Advertising 52

Advertising Advertising Strategy ROI 52

SocialSellinator

DECEMBER 21, 2023

Introduction In the dynamic realm of online advertising, businesses are persistently on the lookout for impactful strategies to enhance reach and engagement. A pivotal solution in this digital landscape is Facebook Advertising Management Services, proving to be a transformative force in the marketing arena.

Advertising 59

Advertising Advertising Facebook Maximizer 59

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. Marketing professionals: Tailor campaigns with data-driven insights on buyer behavior and preferences. Lee Smith, CEO of SalesFuel. Who benefits from B2B BuyerSCAN ?

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” Advertising 2. You know what makes your prospect tick online. Google Reviews 3. Social Media 4.

Small Business 105

Small Business Small Business Tools Prospecting 105

Nimble - Sales

MAY 28, 2024

In the dynamic world of digital marketing, social media advertising agencies play a crucial role in shaping the success of diverse businesses ranging from local bakeries to multinational corporations. To ensure that sales teams are well-equipped to pitch their services effectively, role-playing exercises serve as a vital training tool.

Social Media 52

Social Media Advertising Advertising Media 52

BuzzBoard

APRIL 19, 2024

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. In digital marketing, knowledge is power.

Advertising 52

Advertising Advertising Cost Per Click Strategy 52

SalesFuel

MAY 29, 2024

Haley Johnson was new to her role as a multimedia account executive at KKTV , being on the job for only five months when she approached a local construction and restoration company that had never advertised before. The [construction and restoration] company had not advertised before so they were not quite sure where to start,” said Johnson.

Construction 52

Construction Advertising Advertising Campaigns 52

BuzzBoard

APRIL 17, 2024

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

Advertising 52

Advertising Advertising Analysis ROI 52

BuzzBoard

APRIL 19, 2024

Introduction to Paid Advertising and Its Significance for Local Business Clients Paid advertising holds great promise for local businesses, rapidly emerging as a powerful aspect of digital marketing. A deep understanding of paid advertising requires insight into SMART goals , a critical part of strategic planning.

Advertising 52

Advertising Advertising Campaigns Objections 52

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

SBI Growth

AUGUST 26, 2013

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Sales leaders recognize that marketing has a role. It’s simple.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

SocialSellinator

SEPTEMBER 2, 2021

Ever since Facebook announced that they changed the algorithm used to display ads in the news feed, there has been an intense debate over whether businesses should use Facebook for social media marketing or not. Some claim that businesses should not be advertising on Facebook at all. Does Facebook Advertising Work? In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

BuzzBoard

APRIL 18, 2024

The Significance of Enticing Ad Content in Successful Local Business Advertising The importance of powerful ad content for local business advertising cannot be overstated in the current digital marketing landscape. As sales professionals in a digital marketing agency, it’s crucial to understand this critical factor.

Advertising 52

Advertising Advertising Campaigns Trends 52

Smooth Sale

AUGUST 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Digital Marketing Strategies That Significantly Empower Business Growth In today’s digital age, small businesses face challenges and opportunities in their quest for success. Tailoring marketing efforts to these personas ensures that messages are relevant and engaging.

Paid Content 100

Paid Content Strategy Marketing Social Media 100

SocialSellinator

NOVEMBER 28, 2023

Introduction In the digital landscape, compelling advertising is essential for business expansion. Amidst a plethora of choices, Google Advertising Services emerge as a formidable tool to reach your target audience. This article delves into how Denver businesses can optimize growth through strategic Google Ads implementation.

Advertising 52

Advertising Advertising Google Maximizer 52

SocialSellinator

OCTOBER 16, 2023

Learn how to market on Facebook with this comprehensive guide. Discover the steps to create a Facebook Business Page, master the art of engaging content, craft a successful marketing strategy, and leverage powerful tools. Maximize your reach and boost your business with expert insights.

Facebook 97

Facebook Advertising Advertising Marketing 97

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Salesmate

DECEMBER 28, 2020

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing.

Advertising 119

Advertising Advertising CRM Ideal Customer Profile 119

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Engagement ads. Get educated.

Small Business 90

Small Business Small Business Advertising Advertising 90

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

MarketJoy

OCTOBER 14, 2024

Outbound marketing has been the backbone of businesses for centuries, serving as a key driver for generating leads, closing sales, and boosting revenue. While the mediums and tools have changed, the fundamental principle has stayed the same: reaching out to potential customers rather than waiting for them to make the first move.

Direct Mail 52

Direct Mail Outbound Marketing Advertising 52

Zoominfo

MAY 25, 2022

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Why Use Sales Intelligence Tools?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130