Freemium Pricing: How to Leverage It & 4 Popular Models
Hubspot Sales
MAY 16, 2022
Customer Acquisition Cost (CAC) — the overall cost associated with selling, marketing to, and ultimately acquiring a new customer — plays into whether your business is equipped to handle a freemium pricing strategy. Freemium Pricing Example — Skype. Skype is one of the most prominent companies that leverages a Freeware 2.0
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