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Freemium Pricing: How to Leverage It & 4 Popular Models

Hubspot Sales

Customer Acquisition Cost (CAC) — the overall cost associated with selling, marketing to, and ultimately acquiring a new customer — plays into whether your business is equipped to handle a freemium pricing strategy. Freemium Pricing Example — Skype. Skype is one of the most prominent companies that leverages a Freeware 2.0

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The B2B Marketer’s Guide to Podcasting

Zoominfo

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Today’s blog post breaks down B2B podcasting into a few easy steps. The Benefits of Podcasting for B2B.

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The First-Mover Advantage, Explained

Hubspot Sales

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

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Tips & Tricks to Make Money From Home

Pipeliner

In this case, you’ll also need to advertise your services and market yourself to potential clients. As an online tutor, you can teach subjects such as math, English, science, or foreign languages through Skype or another video chat service. As a self-employed VA, you’ll be able to set your own rates and work hours.

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GDPR for sales: 10 things sales reps need to know about cold emailing and calling

Close.io

We won’t know the final impact it will have on outbound sales and marketing until another regulation—the ePrivacy Directive—is finalized. Advertise on sites that are relevant to your ideal customer: Advertising and getting inbound sales leads is still legal under GDPR. In other words, there’s still more change ahead.

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Desperate for Leads? Keep Your Funnel Flowing

Alice Heiman

Some say it’s marketing that should be generating qualified leads for salespeople. We need sales and marketing alignment to generate qualified leads so that salespeople can focus on their highest payoff activity – closing deals. Where possible, the sales leaders will plan with marketing to work in tandem. I say it’s both.

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Cold Email Deliverability: 9 Easy Steps for a Maximized Result

LeadFuze

If you want to be successful with your email marketing, cold email deliverability is critical to your overall performance. In a nutshell, the cold email deliverability rate (also known as the acceptance rate) is the percentage of times an email marketer is effective in getting an email delivered to a recipient’s email address.