SBI Growth

FEBRUARY 24, 2013

One area CEOs can focus on during this period of change is the sales and marketing functions. Modernizing Sales and Marketing during an Industry Shift. The challenge many B2B sales and marketers face, however, is how to transition the legacy team to the new industry. Enter the Talent Assessment. Want to see an example?

Lead Rank 288

Lead Rank Industry Lead Scoring Scale 288

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales Hacker

AUGUST 12, 2020

Scaling Your Personalization. AI can help scale this, but we need to be careful not to rely too heavily on it. To scale your outreach you need to build a system to ensure your message gets seen. The system you set up becomes even more important once you begin doing outreach at scale, but I’ll go over that more later.

Scale 118

Scale Ideal Customer Profile LinkedIn Outbound 118

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. To understand this problem, we start with the data landscape.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. Your message is mostly drowned out by tons of noise from competitors. The data landscape.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Sales and Marketing Management

DECEMBER 7, 2020

Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising.

Scale 177

Scale Strategy Top of Funnel Marketing 177

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment. Sound good?

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

Sales and Marketing Management

SEPTEMBER 12, 2018

Before going international with your business, you need to understand some of the differences between national and global scales of e-commerce businesses for you to determine the one that best suits your business. National Vs. Global Scale E-Commerce. Entering New Markets. Assessing Opportunity.

Scale 197

Scale Penetration How To Research 197

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Sales Hacker

JULY 8, 2024

CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.

Scale 115

Scale Hiring Enterprise Enterprise 115

DiscoverOrg Sales

JUNE 21, 2017

Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how the DiscoverOrg platform powers a bigger pipeline , more appointments, and faster revenue growth. The sales and a marketing professionals gaze around a room filled with … people. DiscoverOrg for Account-Based Marketing.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Sales Hacker

JULY 30, 2024

Sam Blond is the former Chief Revenue Officer at Brex, where he scaled revenue from $1M to hundreds of millions in ARR. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue.

Scale 95

Scale Hiring Campaigns Advertising 95

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

No More Cold Calling

JULY 13, 2021

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Referrals must be tightly integrated into your sales process and reinforced with rewards and recognition for your referral programs to scale.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Salesmate

SEPTEMBER 8, 2021

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Is advertising the same as marketing?

Paid Content 110

Paid Content Advertising Advertising Marketing 110

SBI Growth

JANUARY 31, 2013

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. A far cry from the days of worrying what went into print advertising!

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ).

Marketing 187

Marketing Social Media B2B Scale 187

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

Paid Content 252

Paid Content Social Media Survey ROI 252

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

No More Cold Calling

MAY 25, 2017

The foundations to marketing started in the 1920s and developed to a point in the 1950s. From looking at many companies’ social media presence, marketing strategies have not changed much since then. Broadcast” marketing is a simple concept: You throw lots of “mud” at the wall, and some of it will stick. By Tim Hughes.

Account 288

Account Social Media Social Selling Twitter 288

Crunchbase

MARCH 16, 2022

Intentional marketing. D2C brands that have had success with customer acquisition and retention use intentional marketing. These merchants gather data to understand their audience better and refine their marketing tactics. Also, merchants will learn about the first impressions of products and their advertisements.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Sales and Marketing Management

NOVEMBER 8, 2017

By following these strategies, you can measure your data’s effect on employees and use that information to create a more efficient, more productive marketing team: 1. Once you learn how to use data in a controlled setting, scale your process to the rest of the company. Can you create custom advertisements or more personalized services?

Data 218

Data Customer Scale Trends 218

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Sales and Marketing Management

JANUARY 25, 2022

Marketing agencies must seize every opportunity to scale advertising performance and maximize their value to clients in 2022 and beyond. The post How the Media Landscape Is Changing as the New Normal Approaches appeared first on Sales & Marketing Management. These three truths are important to keep in mind.

Media 136

Media Scale Advertising Advertising 136

Salesmate

SEPTEMBER 8, 2021

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Is advertising the same as marketing?

Paid Content 86

Paid Content Advertising Advertising Marketing 86

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Sales and Marketing Management

OCTOBER 4, 2017

Affiliate marketing? Online push models built around SEO are subject to Google’s continuously changing algorithms, and affiliate marketing often lacks the oversight necessary to build a robust network. Marketing becomes a partnership. Pushing customers to a website with SEO? Door-to-door sales? Keep costs to join low.

Engineering 227

Engineering Hiring Networking Channels 227