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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Sales leaders recognize that marketing has a role. It’s simple.

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It’s Time to Pay Marketers Based On Their Financial Impact

Sales and Marketing Management

Business leaders need to be able to meet a marketer or PR pro and say the same thing. The commission model for marketers. As a former CMO and CCO in large technology companies, I’ve worked closely with a lot of marketing teams and agencies. Those same marketers received sizable discretionary bonuses as a result.

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Are (Lack of) Results Due to the Salesperson or the Company?

Understanding the Sales Force

The Boston Red Sox traded Kevin Yukilis, a disgruntled, under performing, 3-time all-star, to the Chicago White Sox AND the Red Sox paid most of his remaining 2012 salary. Whether your salespeople are under performing or doing well, are they responsible or is it your company, culture, advertising or offering that is responsible?

Company 200
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 178
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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. However, that difficulty does not absolve marketers from making an effort. However, that difficulty does not absolve marketers from making an effort.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 133
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Does Remote Working Really Work?

Sales and Marketing Management

Bearing in mind that small businesses cannot match the salaries and benefits offered by bigger organizations, it is imperative to maximize the advantages at hand. Rilind Elezaj is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry.