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Stay Relevant During an Industry Shift

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Examples: An enterprise software company’s industry segment was being disrupted by software-as-a-service competitors. The revenue model was moving from subscription derived revenue to 100% advertising derived revenue. This one was applied to an industry who was shifting from an indirect to a direct go-to-market model.

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40 Marketing KPIs Your Team Needs to Track

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How Do I Track Digital Marketing KPIs? In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that. Lead Outreach & Conversion.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

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Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. But times have changed. In addition to FLoC, Apple’s latest iOS 14.5

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Unlocking the Power of Marketing Account Intelligence Software

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This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Platform features including email marketing, lead scoring , and campaign management.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). What is marketing attribution?

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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.