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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. It’s important to note that the right tool for your business will depend on your specific needs, industry, and goals.

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The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot Sales

Any solid lead distribution strategy starts with an effective lead capture and delivery process — generally supported by automated lead generation resources. Leads need to transition from marketing to sales as seamlessly as possible, and those kinds of tools can facilitate that process. Screening for Quality.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). Pick out the right email automation tool.

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How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. While taking responsibility for inbound leads is important, planned delegation is critical. Often, this looks like dedicating an inbound lead qualification function to its sales organization. Where that lead should go.

Lead Rank 246
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How to Reach Decision Makers Every Time

No More Cold Calling

I blame outdated lead-gen strategies, metrics, and leadership. Have you ever been in a situation where you were hired for a specific job, but you weren’t given the requisite tools to be successful? The trick is to focus on leading indicators like referral activities, not just lagging indicators like revenue.

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How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

Outbound Lead Generation At some point, outbound marketing became a black sheep — the term was once labeled “interruption marketing,” while inbound marketing was often referred to as “permission-based marketing.” Outbound marketing does push the brand’s message via cold calling , advertising, and email campaigns.

Lead Rank 147
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How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement).