Is it Fraudulent to Spend Money on Lead Gen Without an ROI?
Pointclear
NOVEMBER 7, 2018
Naturally, not every lead gen program will be a success. Hopkins’ book Scientific Advertising , published in 1923. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. It is written as a text book for students and a safe guide for advertisers.
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