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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Pointclear

Naturally, not every lead gen program will be a success. Hopkins’ book Scientific Advertising , published in 1923. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. It is written as a text book for students and a safe guide for advertisers.

Lead Gen 184
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Why Sales Rejects Quality Leads?

SBI Growth

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Companies are treating the symptoms of poor quality leads without getting to the root cause. Grade Your Sales Qualified Leads.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

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Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? Our proven marketing programs deliver top-notch leads from senior buyers! B2B Lead Gen Experts: Get consistent success from our content syndication, webinar, intent signal and online advertising programs. If so, we can help! Why choose Aggregage?

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How to Avoid a Marketing Automation Catastrophe

SBI Growth

Advertising and tradeshows are not enough. Marketing must produce leads that generate new business. The conventional wisdom says the technology will solve the lead gen deficiency. They all struggle to produce sufficient content in enough quantity and quality to enable lead generation efforts.

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How to Reach Decision Makers Every Time

No More Cold Calling

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. I blame outdated lead-gen strategies, metrics, and leadership. Some salespeople fool themselves into believing what I call the “warm call fantasy.”