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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. More than ever before, the new reality of sales must rely on marketing to a higher extent. Marketing should ask sales about the customer.

Education 330
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Old School Marketing Beliefs Are a Barrier to Business Growth

Increase Sales

The professional business person stated unequivocally “I believe in old school marketing.” As I listened to his old school marketing beliefs I realized he truly did not understand marketing and wondered how much more successful his former business could have been. What Is Marketing? Credit: Gratisography.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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Are Your Accounts Using the Right Audience Intelligence?

SalesFuel

As a media sales or advertising professional, you have little control over the rising income inequality in the U.S. With the right audience intelligence and advertising strategy, your accounts meet their goals as the economic climate changes. And they invest in the stock market. How Has Income Inequality Impacted Spending?

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The Best B2B Sales Techniques Require Team Participation

SalesFuel

By integrating PR and marketing activities into B2B sales techniques you can reach a wider audience and enhance your credibility. Are you up to date on your companys current marketing initiative? Rightfully, PR and marketing actions are an extension of your efforts and will help you reach a wider audience.

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Strategies to Personalize Social Media Marketing Campaigns for Engaging Results

SocialSellinator

Did you know that social media personalization can increase your marketing ROI by up to 400% ? When customers feel like a business knows them personally, they are more likely to respond positively to marketing initiatives. What is Personalization in Marketing? Consider a sales presentation.