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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Here’s a tip: Have your salespeople keep a journal of common customer questions, complaints, and feedback. CEA Marketing Group is a full-service advertising agency that focuses on digital marketing and building inbound marketing strategies for clients in numerous industries.

Education 330
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The Ultimate List of Marketing Podcasts

Zoominfo

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

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Are Your Accounts Using the Right Audience Intelligence?

SalesFuel

As a media sales or advertising professional, you have little control over the rising income inequality in the U.S. With the right audience intelligence and advertising strategy, your accounts meet their goals as the economic climate changes. But that inequality, along with declining consumer confidence, should concern your accounts.

Account 59
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The Best B2B Sales Techniques Require Team Participation

SalesFuel

Here are just three of her thoughts: Trust in the trade press While trust in media is waning, trade publications and business journals remain a reputable platform for reaching business decision-makers. PR is valued for its content Advertising is purchased, while PR is earned due to the value of its content.

B2B 59
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New Consumer Behavior Requires Updated Social Media Tactics

SalesFuel

According to data from Search Engine Journal , Instagram is now the number one platform among consumers. Search Engine Journal says that the types of brand content that consumers find the most entertaining are: “Edutainment” (posts that educate consumers about a product or service in a way that’s fun): 65.5%

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Old School Marketing Beliefs Are a Barrier to Business Growth

Increase Sales

Through the LinkedIn Pulse platform , you can upload articles that are very much like newspaper stories embedded with your own advertising (think links or calls to action). For example on LinkedIn, you can integrate traditional marketing such as direct mail by sending LinkedIn emails. Credit Gratisography.

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Small Business Sales Prospecting Just Got Much Easier

Fill the Funnel

She decided to move to Seattle and start anew with her own franchise business of selling advertising services to small neighborhood businesses. Yellow pages, online directories, Chamber of Commerce members and Business Journal Book of Lists was the extent of her data. This was exactly the type of information that she needed.