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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed. For marketers, that’s essentially six days too late.”.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak. Intent data is behavioral information about a consumer’s action.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Intent and opportunity data are hallmarks of sales intelligence. Here’s what you should look for: 1.