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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Demand Gen Report, 2016). Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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CTV Advertising: When Will It Soar Over Linear TV?

SalesFuel

They will also invest more heavily in CTV advertising, especially at the local level. billion, reports Winterberry. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1% Last year, online marketing spending amounted to $360.9

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. ZoomInfo optimizes on-site conversions with visitor tracking, enriched forms and chat experiences, while its demand-side platform supports targeted advertising to in-market accounts.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed. For marketers, that’s essentially six days too late.”.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak. Intent data is behavioral information about a consumer’s action.