Zoominfo

NOVEMBER 14, 2024

But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in. At ZoomInfo, we prove that this works. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Use Intent Signals When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Intent Signal 100

Intent Signal Prospecting Buyer Intent Campaigns 100

Zoominfo

MARCH 7, 2023

Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough? When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JANUARY 12, 2024

Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories. If Smartsheet’s messaging and campaigns were to miss the mark, it could cost them precious time and money.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

FEBRUARY 12, 2024

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products. This feature can be enabled in the admin portal.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Zoominfo

AUGUST 23, 2023

1 G2 rated intent signals. We also wanted to take our messaging a step further by advertising on TV, an untapped market where a lot of our ideal customers could be reached. Here are the ins and outs of our new brand architecture, including the research and KPIs it’s built on, and how you can do the same at your company.

Campaigns 130

Campaigns Collateral B2C Intent Signal 130

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. However, many ABM organizations are not setting up their ABM programs in a way where collaboration is required.

Account Based Marketing 80

Account Based Marketing Top of Funnel Account Lead Rank 80

Emissary

JULY 1, 2022

Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Rollworks is feature-rich and continues to grow its capabilities beyond display advertising by expanding account scoring and prioritization. It currently incorporates advertising and SDR emails. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Cincom Smart Selling

FEBRUARY 14, 2025

Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intent signals. Ensure resellers and distributors adhere to Minimum Advertised Price (MAP) policies through automated CPQ controls.

ROI 48

ROI Maximizer Lead Rank Discount 48

SugarCRM

JANUARY 18, 2024

In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. Today, despite the wealth of online information, many salespeople still find themselves manually researching accounts, enriching contacts, and identifying intent. What is Intent Data?

Intent Data 26

Intent Data Intent SugarCRM Data 26

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect you target. When you are aware of this, you can advertise to them on that particular platform. What is B2B email personalization? Resources that would have been thrown away are now freed up.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect. When you are aware of this, you can advertise to them on that particular platform. What is B2B email personalization? Resources that would have been thrown away are now freed up.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Lead411

FEBRUARY 27, 2025

The Basic monthly plan includes 200 contacts per month, If you need more contacts and intent data, the Pro Annual Plan offers 10K exports a year, and the Enterprise plan provides customizable options with limited or unlimited contacts. “Are intent signals updated in real-time?” “How easy is it to export data?”

Analysis 52

Analysis Data Lead Rank B2B 52