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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. What is Account-Based Marketing Software?

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Performance marketers : With advertising campaigns and brand building, performance marketers extend the reach of individual outbound lead generation campaigns. The secret to making cold calling work?

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Historically for intent signals, most of the data usually came at a one week delay. But times have changed.

Segment 246
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Identify prospects through website visitor insights

Zoominfo

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Historically for intent signals, most of the data usually came at a one week delay. But times have changed.

Segment 130
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B2B Lead Generation: The Ultimate Guide

Zoominfo

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. Tools Large companies need multifaceted email marketing software. That means getting the best possible B2B contact data.

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The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data

SugarCRM

Second-party intent: data from a provider that has a direct relationship with the user, such as software review sites. Data may include category intent, competitor views, or content downloads on their sites. Third-party intent: data from sources where the provider has an indirect relationship with users.