Remove Advertising Remove Intent Signal Remove Segment
article thumbnail

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. But times have changed.

Segment 246
article thumbnail

Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. But times have changed.

Segment 130
article thumbnail

Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal.

article thumbnail

Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Performance marketers : With advertising campaigns and brand building, performance marketers extend the reach of individual outbound lead generation campaigns. The secret to making cold calling work?

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.