Zoominfo

JANUARY 12, 2024

As a result, Smartsheet captures more leads while still providing valuable information to their sales team. “We Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.” Improvements on the marketing side carried over to the sales team.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

FEBRUARY 12, 2024

There are two regulations that are most relevant to B2B sales and marketing teams: The Personal Information Protection and Electronic Documents Act ( PIPEDA ) Canada’s Anti-Spam Legislation ( CASL ) Here are some key factors to consider when crafting a compliant, responsible, scalable go-to-market strategy in Canada.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Conduct Qualitative Sales Research A great resource that is always available to marketers is salespeople. The list, sadly, can seem endless.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. Historically, ZoomInfo has been strongly associated with sales and data, including our No. 1 G2 rated intent signals. It means aligning sales and marketing on goals and personas.

Campaigns 130

Campaigns Collateral Intent Signal B2C 130

Zoominfo

MARCH 7, 2023

Company and contact data As you begin audience building, align with your sales team on which companies and contacts you want to target and make sure you have accurate company and contact data to rely on. When it comes to target account selection, the best approach marketing should take isn’t to decide on behalf of sales, but rather to guide.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Look for titles such as CEO, CFO, and VP of sales. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At To do that, you need robust, high-quality data.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Look for titles such as CEO, CFO, and VP of sales. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At To do that, you need robust, high-quality data.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. We see website traffic retargeting as the must-have in your advertising program,” says Patrick Baynes, CEO of Nerdwise Corp., a ZoomInfo partner. And it goes on and on.”

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Reduced sales cycle length Numerous parties are involved in significant buying decisions. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Emissary

JULY 1, 2022

Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Rollworks is feature-rich and continues to grow its capabilities beyond display advertising by expanding account scoring and prioritization. It currently incorporates advertising and SDR emails. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

SugarCRM

JANUARY 18, 2024

The game has changed, with more and more buyers doing research outside the typical sales process. Add in economic ups and downs, and you’ve got a real sales rollercoaster. So, what’s happening? Sales intelligence tools! Intent data is a powerful tool to identify buying groups that have not contacted sales.

Intent Data 26

Intent Data Intent SugarCRM Data 26

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo.

Account Based Marketing 73

Account Based Marketing Top of Funnel Account Lead Rank 73