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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

And ZoomInfo Copilot, our AI-fueled go-to-market solution, delivers actionable insights and tailored outreach at scale, allowing teams to reach their ideal buyers first when buying signals indicate high-value interest. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal. With AI surfacing key call trends and intent data, ZoomInfo helps teams maximize every outbound interaction.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

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Maximizing ROI with CPQ: 10 Best Practices for Sales Success

Cincom Smart Selling

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intent signals. 5- How can I measure the ROI of my CPQ system?

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