Zoominfo

APRIL 17, 2025

It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal. With AI surfacing key call trends and intent data, ZoomInfo helps teams maximize every outbound interaction.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JANUARY 12, 2024

Smartsheet also achieved a 3X increase in the average audience match rate using ZoomInfo Marketing for advertising campaigns, in a context where audience volume is incredibly important to achieve results. Without ZoomInfo, it would be extremely difficult — if not impossible — to achieve our business objectives.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

JANUARY 4, 2022

This indicates that within a few years we should expect people won’t be thinking about ABM and demand separately — it’ll be part of the same objective,” Withers says. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. However, many ABM organizations are not setting up their ABM programs in a way where collaboration is required.

Account Based Marketing 79

Account Based Marketing Top of Funnel Account Lead Rank 79