Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Zoominfo

JANUARY 12, 2024

Smartsheet also achieved a 3X increase in the average audience match rate using ZoomInfo Marketing for advertising campaigns, in a context where audience volume is incredibly important to achieve results. Improvements on the marketing side carried over to the sales team.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Use Intent Signals When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

FEBRUARY 12, 2024

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products. This feature can be enabled in the admin portal.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Zoominfo

FEBRUARY 8, 2022

Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors. This feature ensures your CRM and marketing automation data will always be accurate and up to date.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

AUGUST 23, 2023

1 G2 rated intent signals. We also wanted to take our messaging a step further by advertising on TV, an untapped market where a lot of our ideal customers could be reached. Here are the ins and outs of our new brand architecture, including the research and KPIs it’s built on, and how you can do the same at your company.

Campaigns 130

Campaigns Collateral Intent Signal B2C 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Historically for intent signals, most of the data usually came at a one week delay. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MARCH 7, 2023

Here are some common ABM tactics to automate: Advertising Content & Campaigns Workflows Advertising Automating programmatic and paid social advertising campaigns will enable your teams to target high-value accounts at scale. Wherever possible, take advantage of technologies that can help automate your campaigns.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. That means getting the best possible B2B contact data.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. We see website traffic retargeting as the must-have in your advertising program,” says Patrick Baynes, CEO of Nerdwise Corp., a ZoomInfo partner.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Emissary

JULY 1, 2022

Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Rollworks is feature-rich and continues to grow its capabilities beyond display advertising by expanding account scoring and prioritization. It currently incorporates advertising and SDR emails. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect you target. When you are aware of this, you can advertise to them on that particular platform. What is B2B email personalization? Resources that would have been thrown away are now freed up.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect. When you are aware of this, you can advertise to them on that particular platform. What is B2B email personalization? Resources that would have been thrown away are now freed up.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SugarCRM

JANUARY 18, 2024

Data may include category intent, competitor views, or content downloads on their sites. Third-party intent: data from sources where the provider has an indirect relationship with users. Data is collected through advertising networks or data co-ops such as Bombora and is accessible via content category or keyword.

Intent Data 26

Intent Data Intent SugarCRM Data 26

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. However, many ABM organizations are not setting up their ABM programs in a way where collaboration is required.

Account Based Marketing 73

Account Based Marketing Top of Funnel Account Lead Rank 73