Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. Hussam: Here’s some context: Essentially, my team was created to align Go-To-Market resources (Sales, Marketing, Customer Success, Product Management, and Executives).

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

NOVEMBER 14, 2024

We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. There must be a way that we can activate it in the advertising space to drive value for our customers.”. No modeled data. Was this always intentional? Digging Deeper: What Happened to Bizo?

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. However, it remains under-utilized by many sales practitioners. What the heck is intent data? Intent data turns this curse into a blessing. RELATED: 4 Unconventional Ways To Close More Deals With Data.

Intent Data 84

Intent Data Intent Outsourcing Services Buyer 84

MarketJoy

MARCH 24, 2025

Your sales team is always on the hunt for leads, but only a few convert from leads to business? This is a classic pain point for all B2B companies: how to populate their sales pipeline with leads that are actually qualified and do convert. This is where B2B lead generation services and Sales Qualified Leads (SQLs) come into play.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Old Sales Funnels Are Drying Up. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. B2B Sales Operations Are Changing for Good. This proactive mentality is essential going forward.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. First, you need the right people.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. If you are not interested in anything else, it’s critical to your career survival in any marketing or sales role, to understand the basic framework. If you’re in sales, see your marketing team for that. Here is in its simplest form.

Marketing 39

Marketing Intent Data Social Media eBook 39

Lead411

AUGUST 31, 2021

Differences in Intent Data for B2B Sales. Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. What are the different types of Intent Data? Traffic Intent. Recent Posts. read more.

Intent Data 52

Intent Data Intent Data B2B 52

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

DiscoverOrg Sales

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. . Data is at the core of every go-to-market motion.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. There must be a way that we can activate it in the advertising space to drive value for our customers.” ZoomInfo MarketingOS Finally, ABM with data you can trust. Was this always intentional?

Advertising 130

Advertising Advertising Prospecting Intent 130

Lead411

DECEMBER 1, 2021

Some companies make empty claims about data accuracy, and customers don’t learn the truth until after the contract is signed and the platform reveals the truth. It’s important for customers to take a deeper look at B2B data providers to ensure they are getting what is advertised. Accuracy of Data. Intent Data.

Ideal Customer Profile 115

Ideal Customer Profile Intent Data Hiring Comparison 115

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Offers intent data and advanced lead scoring to identify leads showing buying signals. Limited coverage in certain industries and regions.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Lead411

NOVEMBER 11, 2021

Zoominfo Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Accuracy of Data. Intent Data. Yes (but only after speaking with a sales representative). DATA FEATURES.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Zoominfo

SEPTEMBER 9, 2020

One of the most common failure points that often leads to derailed sales and marketing efforts is whether an organization is targeting the right customers. Ask most sales and marketing professionals about how they target prospects, and undoubtedly they’ll rifle off a few concepts around segmentation. Timing is everything. Want proof?

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Lead411

DECEMBER 16, 2021

Sales and marketing processes are complex, and having a reputable data provider shouldn’t be. A solution that provides accurate data, fueled by features like intent and cadence technology, are a must to communicate effectively in the B2B world. Accuracy of Data. Intent Data. Sales Engagement.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Advertising 98

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale 130

Scale Hiring Sales Automation ROI 130

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. ZoomInfo MarketingOS Finally, ABM with data you can trust. You give them air cover and ping it back to sales.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Lead411

NOVEMBER 16, 2021

competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Lead411 provides an updated UI with a linkedin/web chrome extension so finding data is straightforward and extremely efficient.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Cancellation Hiring 98

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

MARCH 7, 2023

Company and contact data As you begin audience building, align with your sales team on which companies and contacts you want to target and make sure you have accurate company and contact data to rely on. Inaccurate or generalized targeting means wasted time and money.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

In the past, sales was driven by relationships. The last significant innovation in sales was the introduction of Salesforce and cloud-based customer relationship management (CRM) systems in the late ‘90s. Today, sales is driven by insights derived from data. Today, sales is driven by insights derived from data.

Software 100

Software Software Account Based Marketing Hiring 100

SBI

JUNE 5, 2019

Transforming Sales: How Engaged Accounts Can be Known and Then Treated More Effectively. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. 3rd party behavioral data – especially real purchase intent — is one of those areas.

Account 135

Account Scale Ideal Customer Profile Intent Data 135

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

AUGUST 2, 2022

ZoomInfo ZoomInfo is the go-to-market platform trusted by over 35,000 companies worldwide to accelerate sales with actionable insights and high-quality data. The platform offers an extensive suite of tools for SEO, advertising intelligence, brand protection, and user acquisition. ZoomInfo’s platform tracks 1.5

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Zoominfo

JANUARY 12, 2024

By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs. Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130