Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

NOVEMBER 11, 2020

We handle roughly 80 accounts of both existing customers and prospects, with an average of around 15,000 employees in each account. With access to ZoomInfo’s platform , my team addressed the particulars of every account by leaning on three key features: Intent data, Scoops, and NeverBounce. How does your team use intent data?

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. What the heck is intent data? Intent data is a relatively new term our industry has adopted to encompass signals and data about prospective buyers or businesses actively researching products or services.

Intent Data 84

Intent Data Intent Outsourcing Services Buyer 84

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Sales and Marketing Management

SEPTEMBER 28, 2020

It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. It will involve developing new advertising and promotional strategies, performing customer research, generating new leads, and creating new product and service ideas. This is a considerable rise from only 19.9%

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. There must be a way that we can activate it in the advertising space to drive value for our customers.” ZoomInfo MarketingOS Finally, ABM with data you can trust. Was this always intentional?

Advertising 130

Advertising Advertising Prospecting Intent 130

DiscoverOrg Sales

MAY 30, 2018

Build a targeted list of your most viable prospects. This example means that you are gathering two out of three types of prospect data: Fit, Intent, and Opportunity – which, collectively, is considered sales intelligence. Fit” criteria is firmographic and demographic data. Learn more here.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

MarketJoy

MARCH 24, 2025

They utilize different methods in their approach, such as content syndication, email outreach, social media interaction, and data analytics, to maintain a consistent flow of leads. An MQL is an interested prospect who has taken action , for example, downloading a whitepaper or subscribing to a newsletter.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

DECEMBER 2, 2019

In spite of your small company size, you have access to information about your sales prospects that, even five years ago, wasn’t available to new, smaller companies. The broad availability of data is truly democratizing growth – and as a small startup, the trick is knowing how to use it. This type of data is basic, but critical.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Lead411

AUGUST 31, 2021

Differences in Intent Data for B2B Sales. Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. What are the different types of Intent Data? Traffic Intent. Content Intent. Recent Posts.

Intent Data 52

Intent Data Intent Data B2B 52

Sales 2.0

MAY 8, 2023

Another source of information on who is buying now is third-party intent data, sales teams can buy this kind of thing from companies like 6Sense. With this data you can see what companies are searching for products like yours now and you can launch an account-based campaign on those accounts.

Marketing 39

Marketing Intent Data Social Media eBook 39

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? There are two distinguishing factors that help separate the universes: Common pain points: How can your solution resolve issues and challenges your prospects face?

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. . Data is at the core of every go-to-market motion.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Lead411

NOVEMBER 11, 2021

Accuracy of Data. Intent Data. Zoominfo does not advertise pricing on their website because they choose to evaluate each customer based on size, revenue and usage to provide tiered pricing to which they think each organization can afford. DATA FEATURES. Number of Contacts Advertised. International Data.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Lead411

JUNE 22, 2023

We will briefly explore their top features, including intent data, data accuracy and support as well as highlight the pros and cons of each sales lead database platform. Offers intent data and advanced lead scoring to identify leads showing buying signals. No intent data provided.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. To support this ping-pong action, sales and marketing teams need to share data and operate out of the same platform.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

OCTOBER 13, 2023

Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

JANUARY 12, 2024

The company has long since proven that its solutions are a great fit for several key personas, which makes reaching well-qualified prospects with relevant messaging a cornerstone of Smartsheet’s growth plans. By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

SBI

JUNE 5, 2019

3rd party behavioral data – especially real purchase intent — is one of those areas. I recommend starting with what real intent data can tell you about your list of target accounts. Look for better insights into prospects and clients together with ways to leverage them that are exceptionally easy to adopt.

Account 135

Account Scale Ideal Customer Profile Intent Data 135

Zoominfo

MARCH 7, 2023

Intent and visitor intelligence One way to prioritize accounts is to leverage intent data , which signals when key contacts at your target accounts are conducting coordinated research for a product or service that you provide. Wherever possible, take advantage of technologies that can help automate your campaigns.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Hiring Sales Automation ROI 130

Zoominfo

AUGUST 2, 2022

Key Features: Accurate profiles of over 100 million companies and over 340 million professionals, with data on over 11 million C-level profiles More than 1.5 Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Win Faster.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

FEBRUARY 8, 2022

ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. We layer additional tools on top of that intelligence to help you better engage with prospects and customers.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

OCTOBER 5, 2021

Website personalization is the practice of delivering a customized digital experience to priority prospects and customers who visit your website. By leveraging first-party and third-party data, you can better understand anonymous website visitors and create unique “red carpet” experiences for your audience.

B2B 130

B2B Ideal Customer Profile Banking Intent 130

SBI

OCTOBER 5, 2021

It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data. Thankfully, there’s a lot of data available today — in fact, an explosion of data. It’s highly valuable, but your first party data has weaknesses. What a time saving!

Ideal Customer Profile 96

Ideal Customer Profile Data InsideView Intent Data 96

Lead411

MAY 27, 2021

Could Texting a Prospect Double Your Conversion Rates? Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. What are the different types of Intent Data? Traffic Intent. Content Intent. Recent Posts.

Conversion 52

Conversion Ideal Customer Profile Intent Data Prospecting 52

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130