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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

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To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

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Marketers: Beware of These B2B Display Advertising Mistakes

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Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

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Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

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Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At ZoomInfo MarketingOS Finally, ABM with data you can trust. That’s where intent data comes in.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

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B2B Marketing Trends: What to Expect in 2022

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“This indicates that within a few years we should expect people won’t be thinking about ABM and demand separately — it’ll be part of the same objective,” Withers says. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. “Now,

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Data, Insights, Alignment: How Smartsheet Maximizes Win Rates

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By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs. Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories.

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