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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed.

Segment 246
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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. But times have changed.

Segment 130