Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. What the heck is intent data? Intent data is a relatively new term our industry has adopted to encompass signals and data about prospective buyers or businesses actively researching products or services.

Intent Data 76

Intent Data Intent Outsourcing Services Buyer 76

SugarCRM

JANUARY 18, 2024

In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. What is Intent Data? Second-party intent: data from a provider that has a direct relationship with the user, such as software review sites. Sales intelligence tools!

Intent Data 26

Intent Data Intent SugarCRM Data 26

Zoominfo

NOVEMBER 14, 2024

But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Account Based Marketing 130

Account Based Marketing Intent Data Vendor Intent Signal 130

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

Sales and Marketing Management

MAY 28, 2020

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

NOVEMBER 11, 2020

With access to ZoomInfo’s platform , my team addressed the particulars of every account by leaning on three key features: Intent data, Scoops, and NeverBounce. Let’s start with intent data, I work here so I know that, broadly speaking, intent data is used to identify and understand the customer.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. There must be a way that we can activate it in the advertising space to drive value for our customers.”. No modeled data. Was this always intentional? Digging Deeper: What Happened to Bizo?

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

JANUARY 27, 2023

Even the highly granular targeting options offered by digital solutions, such as paid social media advertising, seek to create similar conditions as the door-to-door salesman selling vacuum cleaners: Getting your product in front of the right person, at the right time, with the right message.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At ZoomInfo MarketingOS Finally, ABM with data you can trust. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Lead411

JUNE 22, 2023

We will briefly explore their top features, including intent data, data accuracy and support as well as highlight the pros and cons of each sales lead database platform. Offers intent data and advanced lead scoring to identify leads showing buying signals. No intent data provided.

Lead Scoring 98

Lead Scoring Lead Rank Intent Data Leads 98

Lead411

NOVEMBER 11, 2021

Accuracy of Data. Intent Data. Zoominfo does not advertise pricing on their website because they choose to evaluate each customer based on size, revenue and usage to provide tiered pricing to which they think each organization can afford. DATA FEATURES. Number of Contacts Advertised. International Data.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Lead411

DECEMBER 1, 2021

Some companies make empty claims about data accuracy, and customers don’t learn the truth until after the contract is signed and the platform reveals the truth. It’s important for customers to take a deeper look at B2B data providers to ensure they are getting what is advertised. Accuracy of Data. Intent Data.

Ideal Customer Profile 115

Ideal Customer Profile Intent Data Hiring Comparison 115

Zoominfo

MAY 25, 2022

Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach. Intent data is up-to-the-moment information that can help infer a prospect’s likelihood to purchase, such as a flurry of web searches or multiple content downloads on a particular topic.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. There must be a way that we can activate it in the advertising space to drive value for our customers.” ZoomInfo MarketingOS Finally, ABM with data you can trust. Was this always intentional?

Advertising 130

Advertising Advertising Prospecting Intent 130

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Lead411

DECEMBER 16, 2021

A solution that provides accurate data, fueled by features like intent and cadence technology, are a must to communicate effectively in the B2B world. It’s never been more important for a customer to take a deeper look at B2B data providers to ensure they are getting what is advertised. Accuracy of Data.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Advertising 98

Zoominfo

JANUARY 12, 2024

By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs. Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. Chorus provides real-time conversational analytics, Engage offers robust sales engagement capabilities, and RingLead enables sophisticated data orchestrations.

Software 100

Software Software Account Based Marketing Hiring 100

Lead411

NOVEMBER 16, 2021

Accuracy of Data. Intent Data. Pricing is usually the biggest concern most customers have when comparing any data provider as it is imperative to ensure a positive R.O.I. Seamless advertises an “unlimited” enterprise package on their website for $11,364 with a minimum of 10 licenses on an annual subscription.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Cancellation Hiring 98

Zoominfo

MARCH 7, 2023

Intent and visitor intelligence One way to prioritize accounts is to leverage intent data , which signals when key contacts at your target accounts are conducting coordinated research for a product or service that you provide. Wherever possible, take advantage of technologies that can help automate your campaigns.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 12, 2024

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products. This feature can be enabled in the admin portal.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. Buying committees are also growing, making a multi-channel presence more important than ever. “We a ZoomInfo partner.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

AUGUST 2, 2022

With over 87,000 customers, Semrush offers a comprehensive suite of tools for search engine optimization, pay-per-click advertising, content marketing, social media management, and competitive research to gain market share.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Lead411

MAY 27, 2021

Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. Because of the complexity and differences in each buyer’s journey, companies can try to shorten that sales cycle through Intent Data. Traffic Intent.

Conversion 52

Conversion Ideal Customer Profile Intent Data Prospecting 52

Lead411

APRIL 30, 2021

Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. Because of the complexity and differences in each buyer’s journey, companies can try to shorten that sales cycle through Intent Data. Traffic Intent.

Ideal Customer Profile 52

Ideal Customer Profile Intent Data Intent Hiring 52

Lead411

JULY 17, 2024

Customers often find that they get significant value for their investment, with access to high-quality data at a more affordable price point compared to ZoomInfo or Apollo. For Lead411 – We needed intent data with good pricing , api capabilities and reliable data. WE also, did not want to sign a year contract.

Lead Rank 52

Lead Rank Lead Scoring Intent Data Scale 52

SBI

OCTOBER 5, 2021

First party data is the information you already have about your accounts and leads, data you collect in your CRM and marketing automation systems, data about their responses to your advertising, email and other marketing campaigns, and data about web visitor activity – much of which is anonymous.

Ideal Customer Profile 96

Ideal Customer Profile Data InsideView Intent Data 96

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

DiscoverOrg Sales

MAY 7, 2019

Intent data. DiscoverOrg has more integrations than any other data provider. Other sales-intelligence must-haves: The tech stack and Intent Data. As demonstrated, good data solves a lot of business problems! True sales intelligence includes installed technology data. Department. Business model.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

SBI

MAY 4, 2021

Demandbase, the B2B go-to-market leader, today announced the definitive agreement to acquire InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud.

InsideView 74

InsideView Advertising Advertising B2B 74