Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. ZoomInfo optimizes on-site conversions with visitor tracking, enriched forms and chat experiences, while its demand-side platform supports targeted advertising to in-market accounts.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising. With a dataset of 4.2

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Pipeliner

NOVEMBER 16, 2023

The Five Principles of Intentional Growth: A Conversation with Ryan Tansom As a podcaster, I have the privilege of engaging with some of the most brilliant minds in the business world. His experiences there led him to develop the intentional growth framework, a concept that we delved into during our conversation.

Intent 64

Intent Video Advertising Advertising 64

BuzzBoard

APRIL 19, 2024

Introduction to Paid Advertising and Its Significance for Local Business Clients Paid advertising holds great promise for local businesses, rapidly emerging as a powerful aspect of digital marketing. A deep understanding of paid advertising requires insight into SMART goals , a critical part of strategic planning.

Advertising 52

Advertising Advertising Campaigns Objections 52

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

Intent Data 120

Intent Data Intent Data Lead Rank 120

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting. What is an Outbound Lead?

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

NOVEMBER 14, 2024

But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Account Based Marketing 130

Account Based Marketing Intent Data Vendor Intent Signal 130

Lead411

AUGUST 31, 2021

Differences in Intent Data for B2B Sales. Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. Because of the complexity and differences in each buyer’s journey, companies can try to shorten that sales cycle through Intent Data.

Intent Data 52

Intent Data Intent Data B2B 52

SalesFuel

NOVEMBER 20, 2024

Solution: Turn to AdMall’s many sales tools “[The company] did not have an advertising budget; however, we met and showed him the value of advertising and exactly who was spending in his marketplace, using zip code ranking, compared to the market average,” said Kapinos. “I

Campaigns 59

Campaigns Report Closing Ideal Customer Profile 59

Zoominfo

MARCH 21, 2024

Effective Advertising Implement paid media such as display banners, mobile banners, paid social ads, and streaming videos. Make sure that the B2B advertising channels you choose align with the preferences of your target audience. Tailor your messaging for the specific challenges of your personas.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Sales and Marketing Management

MAY 28, 2020

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak. Intent data is behavioral information about a consumer’s action.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SalesFuel

SEPTEMBER 10, 2024

With the introduction of B2B BuyerSCAN , SalesFuel® is once again at the forefront, transforming how SMBs, advertising agencies, and B2B sales teams use insights to deliver unprecedented value to clients by telling them something they didn’t know,” says C. Lee Smith, CEO of SalesFuel. Who benefits from B2B BuyerSCAN ?

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

SalesFuel

NOVEMBER 13, 2024

Solution: Use AdMall’s AudienceSCAN Advertising Response data To create a compelling trade school ad campaign, Johnson turned to AdMall’s College Tuition Buyers AudienceSCAN report. “I I was able to use a lot of the information provided, my favorite being the Advertising Response: College Tuition Buyers.” “I The owners] were fantastic.

Campaigns 59

Campaigns Closing Automotive Advertising 59

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Advertising 130

Advertising Advertising Prospecting Intent 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. Now in its 15th year, this in-depth analysis of over 17,000 U.S.

Banking 102

Banking Campaigns Media Closing 102

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in. At ZoomInfo, we prove that this works. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

SalesFuel

OCTOBER 25, 2024

Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. For many years, advertisers have obsessed about the viewability of their digital ads and wanting to be “above the fold.” Connected TV and Mobile Video During that time, they can see an advertiser’s message.

Advertising 59

Advertising Advertising Consumer Hiring 59

SalesFuel

JULY 15, 2024

In fact, “85% of marketers have advertised on an emerging media channel.” Are Your Clients Optimizing Their Emerging Media Campaigns? Emerging Media Types According to a study by IAS , emerging media channels are skyrocketing in popularity. These five categories have proven very popular among marketers all over the world.

Campaigns 105

Campaigns Ideal Customer Profile Media Retail 105

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. What the heck is intent data? Intent data is a relatively new term our industry has adopted to encompass signals and data about prospective buyers or businesses actively researching products or services. There are many usages for intent data.

Intent Data 76

Intent Data Intent Outsourcing Services Buyer 76

SugarCRM

JANUARY 18, 2024

In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. Today, despite the wealth of online information, many salespeople still find themselves manually researching accounts, enriching contacts, and identifying intent. What is Intent Data?

Intent Data 26

Intent Data Intent SugarCRM Data 26

SBI

JANUARY 30, 2019

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform. Brand Accelerator uniquely leverages insight within Priority Engine to target email and banner campaigns ONLY to currently active prospects and accounts with relevant intent in customers’ exact markets.

Intent 50

Intent Engineering Account Intent Data 50

Zoominfo

MARCH 7, 2023

Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough? When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 11, 2020

With access to ZoomInfo’s platform , my team addressed the particulars of every account by leaning on three key features: Intent data, Scoops, and NeverBounce. Let’s start with intent data, I work here so I know that, broadly speaking, intent data is used to identify and understand the customer. Anastasia: Perfect.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

SalesFuel

AUGUST 26, 2024

Data like: Demographic information Which types of advertising media inspire the highest percentages of that audience to take action What they plan to spend money on within the next year With the demographic and purchase intent information, you can get inspiration for messaging direction.

Strategy 105

Strategy Customer Marketing Demographics 105

Guru

FEBRUARY 24, 2021

I never wanted to be an event planner, and yet, somehow, I’ve planned company events since the digital marketing startup for which I worked partnered with Facebook at the then-cool Ace Hotel (Facebook had just opened up their advertising API and the internet and our attention spans would never be the same).

Intent 62

Intent Hotels Advertising Advertising 62

SalesFuel

AUGUST 14, 2024

Result: Trust and credibility developed, along with an annual sale According to Nally, the AudienceSCAN profile was all it took to close the event promoter ad campaign that consisted of traditional cable advertising, along with OTT. Nally also had some recommendations for those who may know of AdMall but haven’t used it very much.

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104

Zoominfo

JANUARY 12, 2024

Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories. If Smartsheet’s messaging and campaigns were to miss the mark, it could cost them precious time and money.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Connext Digital

NOVEMBER 19, 2018

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement. Native Advertisement. Video Advertisement.

Advertising 66

Advertising Advertising Social Media How To 66

Lead411

DECEMBER 16, 2021

A solution that provides accurate data, fueled by features like intent and cadence technology, are a must to communicate effectively in the B2B world. It’s never been more important for a customer to take a deeper look at B2B data providers to ensure they are getting what is advertised. Intent Data. Not Advertised.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Advertising 98

Zoominfo

FEBRUARY 12, 2024

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products. This feature can be enabled in the admin portal.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130