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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. For marketers, that’s essentially six days too late.”.

Segment 246
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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. Why don’t I hear about Bizo?

Data 246
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The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Business Services: Industries like Commercial Insurance, Commercial Real Estate, and Business Banking benefit from the long-term payoff of a LinkedIn investment. Marketing and Advertising: Another one of the top represented industries, Marketing and Advertising salespeople benefit from the social aspect of LinkedIn news.

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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Everyone needs marketing and lead generation help. Whether the exposure and leads come from inbound, internal, outbound, print, internet, email, social sites, events, PR, collateral, or advertising, one thing remains constant. The referrals and introductions which happy customers make for their sales reps. Contact Henrik.

Insurance 209
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How to Enhance Your Professional Image As A Contractor

Smooth Sale

Protect Yourself and Your Clients Clients want to know theyre working with someone they can trust, and one of the most significant ways to boost your credibility is to show that youre fully insured. The additional business will offset the cost of buying insurance. Todays insights are provided to help you achieve the Smooth Sale!

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Think about some of the core services and products that nearly every business, your business, purchases: Health Insurance and 401K. Business, Auto and Professional Liability Insurance. Marketing, Advertising and Public Relations. Commercial Real Estate. Office Supplies and Furnitute. Telecommunications and Internet.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. For marketers, that’s essentially six days too late.” But times have changed.

Segment 130