The Pipeline

MARCH 22, 2013

By offering the contest, you instantly get more exposure for the product, amounting to free advertising that gets people instinctively excited about the product. If used correctly, it can help you to increase your sales of your own products or to generate additional revenue through affiliate marketing and advertising.

Twitter 266

Twitter Social Media Promotion Advertising 266

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. The results?

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Today, we have real-time intent , which means marketers have access to this invaluable information almost instantly.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

LeadBoxer

AUGUST 15, 2020

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team.

Software 111

Software Software Top of Funnel Lead Rank 111

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. The new buyer is well informed, technology enabled, saturated with media, and suffering from information overload. The information saturated buyer craves ‘ relevant & timely’ content.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Nutshell

JULY 28, 2020

A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. On lists of best helpdesk software it is nowhere to be found. HubSpot’s CRM is just that.

Hubspot 127

Hubspot Paid Content Software Software 127

Nutshell

OCTOBER 30, 2020

If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times. Source: Webinar Software.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

Sales and Marketing Management

MARCH 25, 2019

The data gathered through customer relationship management (CRM) solutions and web analytics along with service and usage information from networked machines help sales segment their customers by user profile. Why should companies do this? Customer segmentation is a tried-and-tested strategy to achieve sales excellence.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Hubspot Sales

SEPTEMBER 6, 2023

Knowledge is power — by uncovering the reasons why your phone’s ringing, you can better understand how your company’s inbound marketing or advertising campaigns lead to your sales team’s success. Lastly, the tool’s CRM software integration enables you to keep your data organized in your preferred database. Price: Lite is free.

Software 115

Software Software Hubspot Inbound 115

Zoominfo

FEBRUARY 8, 2022

That’s why ZoomInfo couldn’t be more excited to announce RevOS , the future of go-to-market software. All apps and tools within RevOS are launched and managed from a single unified dashboard, giving users at-a-glance information regarding their campaigns. At the heart of RevOS lies ZoomInfo’s Data Cloud.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

JUNE 17, 2018

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Google Adwords is a web advertising service that most B2B marketers are already familiar with. Contact our sales team today to learn how our contact database can inform and enhance your marketing efforts.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales and Marketing Management

JUNE 12, 2017

Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Michelle Huff is chief marketing officer of Act-On Software , a marketing automation provider. I’ll toast to that!

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Using this information, they prioritize the mobile optimization of their careers page. Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

OCTOBER 30, 2018

With the abundance of information available online, modern professionals are able to learn new skills and broaden their knowledge with a simple Google search. Shane McCusker publishes videos about social media in recruitment, LinkedIn, recruitment software, boolean strings, and social recruiting. Watch here ! 8. Shane McCusker.

Channels 187

Channels Hiring Video Scale 187

Zoominfo

SEPTEMBER 23, 2020

Determining who your ideal customer is will take going deeper than just firmographic information. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Sales and Marketing Management

MAY 23, 2017

Balancing content in this way ensures that sales staff don't just sound like advertising parrots. Ellen Barton is marketing programs manager at InsideView, a software as a service company that gleans insights and relationships from business information. Provide value to prospects at every turn.

Social Selling 189

Social Selling InsideView Social Media Loyalty 189

Hubspot Sales

SEPTEMBER 12, 2024

Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. What the B2B Buying Journey Looks Like in 2024 B2B buyers are looking for new software solutions for predictable reasons.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. And both of those types of companies are very different from Activision Blizzard and Electronic Arts who develop video game software. Data is at the core of every go-to-market motion.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

JANUARY 11, 2021

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Let’s say your company sells accounting software that specializes in advanced finance analytics. Identify your best customers.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Include a phrase or piece of information to show that your email is relevant. Software: 28%. Marketing and Advertising: 25%. Business and Industrial: 41%. Construction: 45%.

Industry 145

Industry Real Estate Outsourcing Services Biotechnology 145

Sales and Marketing Management

AUGUST 23, 2019

If your budget allows, you can designate secured laptops to each worker and provide them with your approved security software or antivirus with clear instructions that they must only use that laptop to access confidential company files. Sensitize them to secure their browsing devices and to avoid unverified internet connections.

Remedy 179

Remedy Networking Data Advertising 179

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.” The results?

Advertising 130

Advertising Advertising Prospecting Intent 130

Zoominfo

AUGUST 9, 2018

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). Predictive analytics software will be a big early-growth category for machine-learning applications. The market is predicted to reach $15.3

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

APRIL 24, 2019

Usually monetized through online advertisements, these pieces of work tend to lack value and relevance to readers, as their “core purpose is simply to gain search engine rankings for every conceivable term” ( source ). But, rather than hiring humans to write these pieces, article spinning is typically done by software.

Lead Rank 189

Lead Rank Lead Scoring Engineering Google 189

Sales and Marketing Management

MAY 14, 2017

It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. Technology companies are leading this ABM revolution, providing valuable information on prospective buyers. But, ABM is not a solo task.

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Today, we have real-time intent , which means marketers have access to this invaluable information almost instantly.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Salesmate

JUNE 23, 2020

Smart tools, such as CRM, or automation software can ease the manual labor and let you focus more on the business process. SaaS business owners rely on various channels for lead generation such as: Meetups Websites Social media Email campaigns Cold calls Referrals Online advertisements. Using customer information in a better way.

CRM 126

CRM Hiring Software Software 126

Nutshell

APRIL 26, 2023

Many businesses manage customer relationships through a CRM system, which is software that provides an overview of customer relationships and tools for moving leads down the sales funnel. When people refer to CRM, they’re usually referencing the software. CRM software comes in many varieties, each with its own capabilities.

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

FEBRUARY 19, 2019

Although you will undoubtedly have dedicated topics for particular months or quarters, having a comprehensive content marketing program will allow you to run more comprehensive content-focused advertising initiatives year round. For example, say your first editorial topic relates to dynamic CRM data.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

AUGUST 27, 2018

92% of consumers trust word of mouth more than any type of advertising. The computer software company Adobe often shares content that its customers created using Photoshop, InDesign or other Adobe tools. For more information about scaling marketing campaign success, contact ZoomInfo.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

APRIL 29, 2020

Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. Details on business cards is usually reliable, though it’s not a lot of information. Target event leads with social ads. This is an easy win. Personalized email. Pro Tip : No business card?

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Not only does this impact our personal lives on a regular basis—i.e.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220