Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Use influencers for branded content. An influencer sharing a link to your website to relevant demographics can drastically improve your visitor numbers. Consider paid social media marketing.

Social Media 233

Social Media Channels Media Advertising 233

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Explore YouTube advertising. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV?

B2B 205

B2B Marketing B2C Video 205

Sales and Marketing Management

DECEMBER 7, 2020

Author: Rachel Krug It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. Yet third-party product reviews often fail to be considered a top marketing priority. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Hubspot Sales

JANUARY 27, 2021

Last year, HubSpot’s Twitter followers responded to a poll asking them if influencers were more like marketers or salespeople. Out of 255 responses, most believed that influencers are more like salespeople — 54.1%, to be exact. Influencers are more like — HubSpot (@HubSpot). Salespeople vs. Influencers.

Influencer 131

Influencer Social Media Face-to-face Hiring 131

Zoominfo

MARCH 17, 2021

The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Marketing Spending Trends. Source: ZoomInfo. Source: ZoomInfo.

Company 324

Company ROI Survey Face-to-face 324

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SocialSellinator

JANUARY 7, 2024

Discover how an advertising office drives brand success, from the influence of top agencies to digital marketing trends, in this insightful article.

Advertising 103

Advertising Advertising Trends Influencer 103

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Millennials say UGC is 20% more influential than any other type of media when it comes to influencing purchases ( source ). The visual nature of Instagram provides B2B marketers with an opportunity to tell compelling stories through photos.

B2B 178

B2B Marketing Advertising Advertising 178

SalesFuel

SEPTEMBER 30, 2024

Do you know how to create a B2B advertisement that will drive the ROI that your client is looking for? Creating an Effective B2B Advertisement Prioritize Digital Display and Video Ads According to a study by MAGNA Media Trials , there are two types of B2B advertisements that work consistently. Or maybe even exceed it?

Advertising 104

Advertising Advertising B2B Decision Maker 104

Sales and Marketing Management

JUNE 11, 2018

Author: Kostas Chiotis Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. Through guest posting, you’re able to provide your expertise on a topic via another website.

Strategy 96

Strategy Marketing Real Estate Social Media 96

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SalesFuel

SEPTEMBER 4, 2024

The value of digital video can’t be beat, according to 50% of advertisers. Here are four digital video advertising tips to make the most effective ads possible. Creating the Best Digital Video Advertising Take Advantage of Trends According to TikTok , there’s a set of “universal truths” to mastering digital video advertising.

Advertising 105

Advertising Advertising Ideal Customer Profile Video 105

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

SocialSellinator

NOVEMBER 28, 2023

Introduction In the bustling business environment of Chicago, online advertising holds unparalleled importance. Facebook, a standout platform, provides an extensive range of advertising services, making a significant impact.

Advertising 98

Advertising Advertising Facebook Influencer 98

SBI Growth

JANUARY 31, 2013

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. A far cry from the days of worrying what went into print advertising! Gaining insight is serious business.

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck? Learn more about influencer marketing best practices here: B2B Influencer Marketing.

Trade Show 173

Trade Show ROI Marketing Promotion 173

No More Cold Calling

MAY 25, 2017

This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. The foundations to marketing started in the 1920s and developed to a point in the 1950s. Here’s his take: Social Selling Is About Relationships, Not Broadcasting.

Account 288

Account Social Media Social Selling Twitter 288

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

SalesFuel

AUGUST 2, 2024

Marketing budgets plummet, yet marketers are expected to do the same if not more with less. Many marketers are turning to SEM paid search to get results. Between 2023 and 2024, the average marketing budget has decreased from 9.1% Only 24% of CMOs say that their budget is enough to execute their marketing strategies.

Paid Content 96

Paid Content Advertising Advertising Media 96

Zoominfo

JANUARY 24, 2019

The answer to each of these questions and the key to content marketing success is something called content mapping. If you don’t understand the prospect’s path to becoming a customer, your marketing will always be subpar. But, if the correct content is served, it could be the final factor to influence their decision.

Top of Funnel 159

Top of Funnel Marketing Social Media Consumer 159

Sales and Marketing Management

JUNE 17, 2020

Author: Kristen Powers You have seen the mantra in the news, via advertisements and throughout social media: “We are all in this together.". But in a company with both marketers and sellers, this motto has never been more applicable. Sales and marketing need to become one. One leader. Where are those MQLs?” “Why

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Zoominfo

MARCH 9, 2021

Creating more tools easily fosters the proliferation of even more niche tools and less market consolidation, despite endless predictions touting company takeovers. Brinker argues that data quality is the hidden benefit of increased compliance, with laws like the GDPR and the CCPA influencing better marketing motions.

Account Based Marketing 246

Account Based Marketing Hubspot Data Advertising 246

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

Examples 248

Examples B2B Lead Rank Lead Scoring 248

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. Insights on selling to B2B decision-makers: Learn effective strategies to connect with and influence key stakeholders. Lee Smith, CEO of SalesFuel. Who benefits from B2B BuyerSCAN ?

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Sales and Marketing Management

MARCH 16, 2020

You have pegged a lot of hope on your website to bring in dollars from the online market, but your hopes have been frustrated at every turn. Email marketing is among the oldest marketing strategies, but it is as effective today as it was a decade ago. The higher conversion rates you were hoping for aren’t coming your way.

Social Media 43

Social Media Media Email Marketing Advertising 43

Nutshell

AUGUST 12, 2024

Rest assured, there’s no mind-reading involved – this is simply the result of behavioral marketing. In this post, we’ll cover the basics of behavioral marketing and segmentation, why it’s important, and strategies for implementing it into your marketing plan. Table of Contents What is behavioral marketing?

Consumer 71

Consumer Influencer Marketing Segment 71

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle. What is Intent data?

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Google Adwords is a web advertising service that most B2B marketers are already familiar with.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

SocialSellinator

AUGUST 28, 2022

Did you know that social media personalization can increase your marketing ROI by up to 400% ? When customers feel like a business knows them personally, they are more likely to respond positively to marketing initiatives. What is Personalization in Marketing? Consider a sales presentation.

Social Media 138

Social Media Campaigns Media Strategy 138