Do You Sell Using a “Push” or “Pull” Strategy?
The Sales Hunter
OCTOBER 17, 2013
When asked this question, most salespeople respond by saying they use a “push” sales strategy. If we shift to a “pull” strategy, I feel we will have a much higher close ratio and, better yet, do it with a higher margin. The “push” and “pull” concept has been key to marketing for years.
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