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3rd party behavioral data – especially real purchase intent — is one of those areas. I recommend starting with what real intentdata can tell you about your list of target accounts. By this, I mean things like if your KPIs or incentives are driving the wrong behavior, you need to adjust them.
Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Conversely, as their name implies, marketing automation tools automate your marketing outreach, such as email marketing campaigns, nurture flows, and online advertising.
Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intentdata on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.
Google Ads Editor is a free app that allows Google Ads advertisers to make bulk changes to PPC campaigns offline. Price: Traffic Booster starts at $180 per month, which includes your actual advertising budget. Related: 3 Ways to Bolster Your Buyer IntentData for Stronger Sales. PPC marketing automation tools.
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