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Ways to Effectively Promote a New Product or ServiceĀ 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

Promotion 100
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Ad Extension Ideas for Local Search Ad Campaigns for Mid-Sized Companies

BuzzBoard

New Trends in Using Ad Extensions for Enhancing Local Search Ad Campaigns in Mid-Sized Companies Selling marketing services to small and mid-sized businesses often requires an in-depth understanding of current advertising strategies. Traditional print and broadcast methods no longer hold the same sway as they once did.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Have a Content Marketing Strategy.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Even when distributors offer pricing below the manufacturerā€™s advertised list price, some engineers and purchasing agents are willing to pay more for the item as a tradeoff for the time they save ordering it from the companyā€™s website any time of day without having to talk to someone (especially, perhaps, ā€œannoying sales repsā€).

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses canā€™t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Otherwise, even the most tempting incentives will fail to generate referrals.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Implement a loyalty program : Reward your loyal customers with exclusive offers, discounts, or incentives. Invest in Marketing and Advertising Marketing and advertising are essential for small businesses to reach their target audience and generate brand awareness. Remember, success does not happen overnight.

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Top Performers - May-June 2019

Sales and Marketing Management

If youā€™re looking for something more tangible to recognize achievement, this assortment of ideas from our advertising partners is a great start. The countryā€™s biggest trade show for the incentive travel, meetings and events industry returns to Las Vegas for its ninth year Sept. Relax in style. For more information, contact Eric J.