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These steps add zero value to the buyer because all the information they get in these meetings can be found without a sales rep’s help. Inboundsalesteams avoid this issue by starting with the Buyer’s Journey. Develop a sales process that supports your buyer through the journey. Their marketing is working.
Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. To see my take on this topic, including who should use each strategy, watch the short video below where I tackle the question, “Outbound vs. inboundsales: Which should you use?”.
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