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These steps add zero value to the buyer because all the information they get in these meetings can be found without a sales rep’s help. Inboundsalesteams avoid this issue by starting with the Buyer’s Journey. Develop a sales process that supports your buyer through the journey. Let’s step back a bit.
The prospect initiates the contact, and that could be as simple as submitting their email for a free ebook, and then later an inboundsales person might email or call them. The goal of these efforts is to get prospects to respond to your messages or take your calls so you can start the real sales process.
Nutshell is a fully customizable CRM platform with sales automation and email sequencing capabilities, and integrates very well with Gmail, Outlook, Constant Contact, Intercom, Unbounce, and many other business applications.
The outbound sales process includes a lot of paid promotional activities like television advertisements, banners, radio ads, billboards, cold calls, and emails too. Whereas to the other type, the inboundsalesteam can help. Requires Big Budget. Outbound strategies require a lot of costs involved with it.
For example, if you’re working with an inboundsalesteam, measuring them against the KPI of inbound calls wouldn’t make any sense. When you’re working on setting up KPIs, make sure that they accurately reflect the components of your sales strategy so that you accurately determine whether your plan is successful.
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