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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. When marketers need to add a new capability, we typically do it one of three ways; Invest in training/developing an existing staff member. Fill the gap with a new staff position.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. How to Train Your AI Ethically Remember this: If we weren’t thinking about AI ethically, then something would be wrong. Thoughtful execution ensures AI can be trained correctly.

Training 116
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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee must adhere to the franchise, so following the contract and operating under the provided guidelines are a must. Hiring and Training Employees. Following Rules and Guidelines. Vetting and Training Franchisees. Franchisee Roles and Responsibilities. Upholding Brand Reputation. Finding and Leasing a Building.

Hotels 124
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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

For example: if your company generates a lot of traffic from advertisements but can only afford one graphic designer, you can hire an agency to support ad creation. There’s onboarding, training, software seats, and facility usage to consider. In-house marketing services. An in-house marketing team works like a small town.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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Franchise Agreements: What They Look Like and What to Expect

Hubspot Sales

The "Training" section of a franchise agreement specifies that a franchisee must designate a representative who will assume management responsibilities for the franchise location. Then, that general manager will be required to attend and complete a training program offered by the franchisor. Advertising. Operations Manual.

Insurance 114
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What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Black Hat and White Hat Strategies Black hat SEO refers to unethical techniques some use to manipulate search engine rankings, violating search engine guidelines. Search engines are smart.