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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. So to reiterate: It is legal in the U.S. to send an unsolicited commercial email.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. We are provided with writing tools and Personas.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. As a promotional tool, it serves the function of increasing brand awareness and promoting partnerships and new products and services. Mind your target advertisers.

Media 224
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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Basic implementation tools can be found for free online. Choose from among publicity, advertising, website, social media and personal selling. A control template provides the guidelines for your writers, designers and other creative staff to follow. AIDA is a helpful tool for writing marketing prose. The six steps are: 1.

Marketing 237
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6 of the Worst Branding Mistakes Your Company is Making

Zoominfo

Perhaps you sell a sales enablement tool , and your target customers are sales managers and executives at small and medium sized businesses. We’re referring to the brands who turn every advertisement, email, piece of content, and social media post into a sales pitch. Mistake #3: You lack clear brand guidelines.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” So to reiterate: It is legal in the U.S. to send an unsolicited commercial email.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

It’s about doubling down in the right areas — design, content, operations, and lead-to-management tools — and taking sound bets in the unknown to continually expand inbound marketing efforts. At ZoomInfo, our marketing team drives over 60% of revenue from inbound efforts alone. This didn’t happen overnight.