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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. If you think you can fire off a cold email campaign to prospects in Canada, think again.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Guidelines are provided to author good content and headlines. Acquiring content writing as skill for your team cannot be done the same way other skills have been added.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” If you think you can fire off a cold email campaign to prospects in Canada, think again.

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4 Tips For Effective Landing Page Design

Zoominfo

They are usually designed for any marketing or advertising campaign, and unlike other web pages, have a single focus or goal, aka your call-to-action (CTA). You get valuable prospect information, and your visitor gets a useful, relevant piece of content. Tips For Effective Landing Page Design.

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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee must adhere to the franchise, so following the contract and operating under the provided guidelines are a must. Following Rules and Guidelines. If that means wearing a specific uniform, performing inventory via a specific protocol, or advertising through provided signage, you need to follow those expectations.

Hotels 124
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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising. As with any advertising program, Reddit Advertising has a unique set of pros and cons. r/marketing. /r/advertising. r/Entrepreneur. /r/SEO.

B2B 157
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Why 78% of All Prospecting Efforts Fail and How to Get People to Want to Talk to You

Keith Rosen

It’s not a surprise that most salespeople don’t get past the first 30 seconds of an initial prospecting conversation before the prospect cuts you off and says, “Not interested,” or you hear “Click.” Your prospect isn’t interested in your actual product or service, but what it will ultimately do for them.