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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Segment 246
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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need. There’s a buying group at the end of that account, and ZoomInfo is the company that has the most complete, highest quality data about business professionals — period.

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My Biggest Sales Mistake

No More Cold Calling

Let Graham tell you about his biggest sales blunder… “When I look back over my 35 years in sales and marketing, there is one big business mistake I wish I had corrected more quickly than I did—not staying in touch with and adding value to three groups of people: 1.

Referrals 288
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3 Practical Ideas To Get Back On The Horse

Bernadette McClelland

In between that I took a total detour for three months where all I did was paint and restore second hand furniture (and loved it – was even approached by the paint company to advertise their paint! Ahhh… thanks, but no thanks!). I could tell you to ‘Come on in. the water’s fine! ??].

Hiring 397
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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . Your message is mostly drowned out by tons of noise from competitors.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.