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How Creative Strategy in Advertising Rules the Short-Attention Economy

SalesFuel

The VCCP Media group worked with marketing professor Dr. Karen Nelson-Field to understand how creative strategy in advertising breaks through the short-attention economy. When your accounts place digital advertising, they are attempting to buy attention. Dr. Nelson-Field points out, “85% of digital advertising gets less than 2.5

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

I’m not counting the countless automated notifications about joining groups, following companies, getting endorsed or changing profile images. Rule #3 – In LinkedIn Groups, Stick to Educational Content and Comments By their very nature, groups appear to be prime social sales hunting grounds.

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Integrating E-Learning Platforms Into Your Lead Generation Process

Pipeliner

The old tricks of lead generation – advertising, cold emailing, and generic content offer up unqualified leads that disappear after a quick interaction. Offer Certificates and Incentives We all love recognition. Having trouble with high-quality lead generation? This happens with many businesses. And why is it so?

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

And was there any, uh, incentive structures for these operating committees or does it kind of go back to, hey. I did skip levels with everybody, um, you know, in either individual settings or group settings. And I was like, Oh my gosh, like this is a group of people that care. They were not empowered. They weren’t able to.

Scale 73
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Creating Sales Success - Can You Make Someone Thirsty?

Anthony Cole Training

I don't know why this small group was on this corner giving away free water. For about the 3 or 4 minutes that I sat there and watched at least 25 cars go by this group no one, I repeat no one accepted a free bottle of water. What I do know is this. It isn't as though all the people in the right turn lane didn't stop.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Encourage your customers to create UGC by offering an incentive. Think about the last book you read or television show you watched.

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6 Facebook Marketing Tips for Real Estate Agents

SocialSellinator

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips. There are three basic ways to target people with Facebook advertising.