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3 Key Takeaways From Scott Brinker: The Man Behind the Martech Supergraphic

Zoominfo

The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Consider WordPress, a single software company, and its now 60,000+ plug-ins. Now, they’re the ones seeing a repeatable pattern when it comes to segments of customers. The next thing you know, they’re a $20 million business.”.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Software: 28%. Legal and Government: 44%.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

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3 Key Takeaways From Scott Brinker: The Man Behind the Martech Supergraphic

Zoominfo

The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Consider WordPress, a single software company, and its now 60,000+ plug-ins. Now, they’re the ones seeing a repeatable pattern when it comes to segments of customers. The next thing you know, they’re a $20 million business.”

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. Cloud security software. David Sheidlower, CISO, Global Media & Advertising Firm. Incident response tools. Cloud service solutions and protections.

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How to Create a Comprehensive Content Calendar for Your B2B

Zoominfo

Although you will undoubtedly have dedicated topics for particular months or quarters, having a comprehensive content marketing program will allow you to run more comprehensive content-focused advertising initiatives year round. For example, say your first editorial topic relates to dynamic CRM data.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. He kickstarted the Beauty Mark campaign, in which beauty brands who advertise in CVS stores are required to notify customers if they photoshopped models in any of their advertisements.

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