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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. That makes sense.

Trends 333
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Why Women in Sales Don’t Want to Work for You

No More Cold Calling

In honor of International Women’s Day, how can your sales team attract more female rainmakers? There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. Whatever the reason for the change, the rallying cry is to attract women in sales.

Hiring 247
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Legal and Government: 44%. Marketing and Advertising: 25%. Maybe your current rate is 20%. Finance: 40%.

Industry 145
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The 5 Most Highly Paid Sales Jobs of 2017

Hubspot Sales

The most recent report by the Bureau of Labor Statistics divulges the top five most highly paid sales jobs of the year -- along with projected industry growth over the next decade, and qualifications for employment. Highest Paying Sales Jobs. Sales engineers - $100,000 average salary. Sales engineers - $100,000 average salary.

Insurance 111
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AdMall’s Valuable Advertising Response Tool Helps Close Targeted OTT Campaign

SalesFuel

Challenge: Creating a productive, targeted OTT campaign while trying to recruit new employees Sara Kronenberg is a seven-year media sales vet from KCRA , yet only has been able to use AdMall for a little over a year. This is new business, and a direct relationship with the advertiser and the station. A great win!

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Change – The Ultimate Sales Survival Skill

Pipeliner

And in sales, our markets represent our surroundings, the geographic, vertical, account size and characteristics, etc. Assembling your sales and delivery teammates for compact brainstorming sessions is an extremely valuable use of organizational time as the year moves to a close. Is the list comprehensive? That’s as it should be.

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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

What You Need To Know About the CPRA Under this act, marketers must notify California residents when they collect their data and allow them to opt-out of both the “sale” and “sharing” of their personal information. This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.)

Data 100