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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333
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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

Now when I feed this stuff into my lead-scoring mechanisms, the accuracy that’s coming out on the other end is just a lot greater. Marketing, advertising, and retail lead CCPA projects. It’s likely that additional lawsuits, as well as investigations from California’s government, will be filed related to CCPA.

Data 173
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Why Women in Sales Don’t Want to Work for You

No More Cold Calling

Attending business networking events is not necessarily about getting leads. As SalesHacker puts it, for many sales organizations, the recruitment materials and “social media presence is an advertisement for ‘bro culture.’”. Making progress is tough when governments and businesses are dominated by men. That’s a short-term play.

Hiring 247
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The 5 Most Highly Paid Sales Jobs of 2017

Hubspot Sales

Advertising sales agents - $50,380. The bureau also labels these jobs "stressful," because income and job security depend on meeting a number, which often leads to irregular work hours. These reps sell wholesale or manufactured goods to businesses and government agencies. 4) Advertising sales agents - $50,380.

Insurance 111
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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. Misleading claims deceive or confuse consumers, leading to uninformed decisions. In the European Union, the Unfair Commercial Practices Directive governs such practices.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

of purpose-driven advertising over time. Leaders must trust their marketing teams — and each individual team member within them — to make decisions that will lead to impactful customer engagement. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Sometimes, no response is the right response.

Marketing 166
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How to Create a Comprehensive Content Calendar for Your B2B

Zoominfo

Although you will undoubtedly have dedicated topics for particular months or quarters, having a comprehensive content marketing program will allow you to run more comprehensive content-focused advertising initiatives year round. For example, say your first editorial topic relates to dynamic CRM data.