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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

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Netflix Ordered To Stop Advertising. Will They?

Grant Cardone

But they’ve been facing some trouble in paradise, thanks to their advertising practices… Specifically in Vietnam. Vietnamese Government Orders Netflix To Halt Advertising Practices Back in 2021, Netflix added an original roster of […] The post Netflix Ordered To Stop Advertising. Here’s what you need to know.

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CTV Advertising: When Will It Soar Over Linear TV?

SalesFuel

They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1% Inflation remains higher than the government would like. billion, reports Winterberry.

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3 Key Takeaways From Scott Brinker: The Man Behind the Martech Supergraphic

Zoominfo

Data and Advertising & Promotion) and then into one of the many, many sub-categories in the graphic, including Customer Data Platform and Video Advertising–to name just a few. These businesses are fueled by data that intelligently performs some useful function in some shape or form.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. Marketing and Advertising: 25%.

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

Sony has recently been focusing its advertising campaigns on sustainability and combating climate change. Similarly, Timberland has pledged to use only 100% renewable energy in its operations by 2025 and has launched a marketing campaign highlighting its commitment to sustainability.

Education 276
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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

Marketing, advertising, and retail lead CCPA projects. Business services covers a wide swath of sub-industries, but in this case, most of the CCPA projects came from the advertising and marketing field. It’s likely that additional lawsuits, as well as investigations from California’s government, will be filed related to CCPA.

Data 173