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Cracking the B2B Code on Facebook

SBI Growth

Even though it is in the early stages of competitiveness, Google is nervous. That’s why Google is investing heavily in Google+. If you want to be found on Facebook as you do on Google, better start getting ’Likes’ from your network of buyers and prospects. If you are ready to get your marketing team refocused on Facebook.

Facebook 331
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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. In January 2020, Google announced it would phase out third-party cookies by 2022. But times have changed.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246
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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Keep reading to learn more.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

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9 Great Examples of B2B Brand Storytelling

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Google Adwords is a web advertising service that most B2B marketers are already familiar with. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling.

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Sales Prospecting Tip: Use Google Alerts to Work Hot Leads

Hubspot Sales

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. To help you get started, I’ll share insights on how experts use Google Alerts to help them sell. I'll also provide a walkthrough showing you how to set up a lead-tracking Google Alert for yourself. Table of Contents What is a Google Alert?

Google 111