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The Proper Way to Follow Up on a Lead

Mr. Inside Sales

Think about it: you wouldn’t want a dentist to make it up as he goes along, would you? You count on your dentist to be prepared and trained on the up to date, best practices for handling your dental situation. I’m hoping that you’re more settled now and perhaps we could talk about your advertising needs?”. Of course not!

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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. Implementing antiquated advertising campaigns. You end up with a lot of activities that don’t produce results. What Happened?

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. When marketers need to add a new capability, we typically do it one of three ways; Invest in training/developing an existing staff member. Follow @vinkoe. Follow @MakingTheNumber.

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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23 Follow-Up Sales Email Templates to Send Instead of "Just Checking In"

Hubspot Sales

Send over a longer how-to guide and offer to follow up in person if they want. If you’d like to discuss these pointers or anything else around [topic], let’s set up a call. There’s a lot of invaluable advice in here -- check out page 30 for an in-depth training cadence. Would you like to follow up about this on a call?

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

The following is our list of the five best conferences to attend in 2020: 1. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives.

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How To Reduce Your Price Without Reducing The Value

MTD Sales Training

While this may seem like a simple and easy operation, it is something that sales people mess up all the time. Also, keep in mind that reducing your price is not a practice for EVERY type of business and product, so the following may not apply. Follow these critical steps: 1. Will the REAL Price Please Stand Up?

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