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The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

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Clarity Required in Media Opportunities by Christina Hamlett

Increase Sales

As someone who is involved in many media opportunities, one of my favorite scenes in The Muppets Take Manhattan (1984) is when the amnesiac Kermit accidentally wanders into Mad Avenue Advertising, a frog-centric firm that has been trying to come up with a glam campaign and a catchy slogan to sell a product called Ocean Breeze Soap.

Media 172
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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film.

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18 Quotes About Podcasting for Business Professionals

Zoominfo

Your podcast content should not be about you, but about solving your prospects’ problems.”. Bryan Bishop, Co-Host of The Film Vault. “A With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you’re in.”.

Scale 223
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. How do I improve my email open rates? Media: 32%.

Industry 145
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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

Promotion 103
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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. We sent this guide to 30 individual prospects. Keep reading!